Feeds

Click fraudsters flick industry the finger

Bots still faking it with online ads

Top 5 reasons to deploy VMware with Tegile

Incidents of click fraud have escalated despite the attempts of search engine giants such as Google and Yahoo! to stymie the growth of the problem.

Click fraud occurs when someone deliberately hits adverts on a website to push up costs for a rival firm.

Click Fraud Network, which monitors online activity in pay-per-click advertising campaigns, revealed data that shows the overall industry average click fraud rate was up by just over one per cent to 14.8 when compared to the final quarter of 2006.

It also found that the average click fraud rate of pay-per-click adverts which appear on search engine content networks was up nearly two per cent on last year's Q4 figures, to 21 per cent.

Tom Cuthbert, president and CEO of Click Forensics, said: "It appears that click fraud perpetrators are becoming more sophisticated even as search providers step up their efforts to fight click fraud.

"Click fraud seems to be following a similar path as other online fraud schemes such as spam and phishing - the problem is growing as fraudsters fine tune their methods."

Earlier this year, both Google and Yahoo! talked up plans to help tackle click fraud.

Yahoo! announced that it was appointing a new Czar to deal with the issue, while Google said it was trialling changes to its AdWords scheme.

There's more on the Click Fraud Network's latest findings here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
'Cowardly, venomous trolls' threatened with TWO-YEAR sentences for menacing posts
UK government: 'Taking a stand against a baying cyber-mob'
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.