Feeds

Click fraudsters flick industry the finger

Bots still faking it with online ads

Beginner's guide to SSL certificates

Incidents of click fraud have escalated despite the attempts of search engine giants such as Google and Yahoo! to stymie the growth of the problem.

Click fraud occurs when someone deliberately hits adverts on a website to push up costs for a rival firm.

Click Fraud Network, which monitors online activity in pay-per-click advertising campaigns, revealed data that shows the overall industry average click fraud rate was up by just over one per cent to 14.8 when compared to the final quarter of 2006.

It also found that the average click fraud rate of pay-per-click adverts which appear on search engine content networks was up nearly two per cent on last year's Q4 figures, to 21 per cent.

Tom Cuthbert, president and CEO of Click Forensics, said: "It appears that click fraud perpetrators are becoming more sophisticated even as search providers step up their efforts to fight click fraud.

"Click fraud seems to be following a similar path as other online fraud schemes such as spam and phishing - the problem is growing as fraudsters fine tune their methods."

Earlier this year, both Google and Yahoo! talked up plans to help tackle click fraud.

Yahoo! announced that it was appointing a new Czar to deal with the issue, while Google said it was trialling changes to its AdWords scheme.

There's more on the Click Fraud Network's latest findings here. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.