Feeds

Click fraudsters flick industry the finger

Bots still faking it with online ads

Boost IT visibility and business value

Incidents of click fraud have escalated despite the attempts of search engine giants such as Google and Yahoo! to stymie the growth of the problem.

Click fraud occurs when someone deliberately hits adverts on a website to push up costs for a rival firm.

Click Fraud Network, which monitors online activity in pay-per-click advertising campaigns, revealed data that shows the overall industry average click fraud rate was up by just over one per cent to 14.8 when compared to the final quarter of 2006.

It also found that the average click fraud rate of pay-per-click adverts which appear on search engine content networks was up nearly two per cent on last year's Q4 figures, to 21 per cent.

Tom Cuthbert, president and CEO of Click Forensics, said: "It appears that click fraud perpetrators are becoming more sophisticated even as search providers step up their efforts to fight click fraud.

"Click fraud seems to be following a similar path as other online fraud schemes such as spam and phishing - the problem is growing as fraudsters fine tune their methods."

Earlier this year, both Google and Yahoo! talked up plans to help tackle click fraud.

Yahoo! announced that it was appointing a new Czar to deal with the issue, while Google said it was trialling changes to its AdWords scheme.

There's more on the Click Fraud Network's latest findings here. ®

Best practices for enterprise data

More from The Register

next story
Amazon says Hachette should lower ebook prices, pay authors more
Oh yeah ... and a 30% cut for Amazon to seal the deal
Philip K Dick 'Nazi alternate reality' story to be made into TV series
Amazon Studios, Ridley Scott firm to produce The Man in the High Castle
Nintend-OH NO! Sorry, Mario – your profits are in another castle
Red-hatted mascot, red-colored logo, red-stained finance books
Sonos AXES support for Apple's iOS4 and 5
Want to use your iThing? You can't - it's too old
Joe Average isn't worth $10 a year to Mark Zuckerberg
The Social Network deflates the PC resurgence with mobile-only usage prediction
Feel free to BONK on the TUBE, says Transport for London
Plus: Almost NOBODY uses pay-by-bonk on buses - Visa
Twitch rich as Google flicks $1bn hitch switch, claims snitch
Gameplay streaming biz and search king refuse to deny fresh gobble rumors
Stick a 4K in them: Super high-res TVs are DONE
4,000 pixels is niche now... Don't say we didn't warn you
prev story

Whitepapers

7 Elements of Radically Simple OS Migration
Avoid the typical headaches of OS migration during your next project by learning about 7 elements of radically simple OS migration.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?