Feeds

Rok raises another $7m

Prepares for narrowcast IPO

Intelligent flash storage arrays

While network operators are evaluating technologies for broadcasting TV, Rok Entertainment is betting on narrowcast as the future and has just raised $7m with a view to an IPO later this year.

Broadcast technologies have been getting all the attention lately, but Rok argues that at home customers are getting used to watching what they want when they want it, so to force them to follow schedules when on the move is a step backwards - a step customers won't be willing to take.

The European investment companies who just paid $7m for 10 per cent of Rok agree, and with Rok talking about rolling out its on-demand video service to 30 operators in the next 12 months that could be a shrewd investment. Rok has spent around $30m in the last three years building up expertise and recruiting staff around the world, as well as developing its video-over-2.5G technology.

It also runs a free video service, Freebe.tv, where punters can watch the news rendered on a semi-naked bimbo through the magic of speech-synthesis, and martial-arts so badly dubbed it makes Monkey look good. But it is worth taking a look if only to see what's possible using the Rok technology without a 3G connection.

Broadcast technologies such as DVB-H and DMB are only useful if lots of people want to watch the same thing at the same time - such as breaking news or live sports events - the rest of the time narrowcasting makes more sense. It remains to be seen if enough people want simultaneous viewing to make broadcast worthwhile. Otherwise, Rok might be well placed to deliver video to those who want it. ®

Security for virtualized datacentres

More from The Register

next story
You! AT&T! The only thing 'unlimited' about you is your CHEEK, growl feds
Man, we did everything but knock on their doors - carrier
The DRUGSTORES DON'T WORK, CVS makes IT WORSE ... for Apple Pay
Goog Wallet apparently also spurned in NFC lockdown
Watch out, Samsung and Apple: Xiaomi's No 3 in smartphones now
From obscurity to selling 19 million mobes a quarter
Brazil greenlights $200m internet cable to Europe in bid to outfox NSA
Only one problem: it won't make the slightest difference. And they know it
Wanna hop carriers with your iPad's Apple SIM? AVOID AT&T
Unless you want your network-swapping tech disabled for good, that is
Knocking Knox: Samsung DENIES vuln claims, says mysterious blogger is a JOKER
But YES, system does store encryption key on the device
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.