Feeds

Rok raises another $7m

Prepares for narrowcast IPO

Security and trust: The backbone of doing business over the internet

While network operators are evaluating technologies for broadcasting TV, Rok Entertainment is betting on narrowcast as the future and has just raised $7m with a view to an IPO later this year.

Broadcast technologies have been getting all the attention lately, but Rok argues that at home customers are getting used to watching what they want when they want it, so to force them to follow schedules when on the move is a step backwards - a step customers won't be willing to take.

The European investment companies who just paid $7m for 10 per cent of Rok agree, and with Rok talking about rolling out its on-demand video service to 30 operators in the next 12 months that could be a shrewd investment. Rok has spent around $30m in the last three years building up expertise and recruiting staff around the world, as well as developing its video-over-2.5G technology.

It also runs a free video service, Freebe.tv, where punters can watch the news rendered on a semi-naked bimbo through the magic of speech-synthesis, and martial-arts so badly dubbed it makes Monkey look good. But it is worth taking a look if only to see what's possible using the Rok technology without a 3G connection.

Broadcast technologies such as DVB-H and DMB are only useful if lots of people want to watch the same thing at the same time - such as breaking news or live sports events - the rest of the time narrowcasting makes more sense. It remains to be seen if enough people want simultaneous viewing to make broadcast worthwhile. Otherwise, Rok might be well placed to deliver video to those who want it. ®

Protecting users from Firesheep and other Sidejacking attacks with SSL

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
ISPs' post-net-neutrality world is built on 'bribes' says Tim Berners-Lee
Father of the worldwide web is extremely peeved over pay-per-packet-type plans
prev story

Whitepapers

Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.