Feeds

Rok raises another $7m

Prepares for narrowcast IPO

Choosing a cloud hosting partner with confidence

While network operators are evaluating technologies for broadcasting TV, Rok Entertainment is betting on narrowcast as the future and has just raised $7m with a view to an IPO later this year.

Broadcast technologies have been getting all the attention lately, but Rok argues that at home customers are getting used to watching what they want when they want it, so to force them to follow schedules when on the move is a step backwards - a step customers won't be willing to take.

The European investment companies who just paid $7m for 10 per cent of Rok agree, and with Rok talking about rolling out its on-demand video service to 30 operators in the next 12 months that could be a shrewd investment. Rok has spent around $30m in the last three years building up expertise and recruiting staff around the world, as well as developing its video-over-2.5G technology.

It also runs a free video service, Freebe.tv, where punters can watch the news rendered on a semi-naked bimbo through the magic of speech-synthesis, and martial-arts so badly dubbed it makes Monkey look good. But it is worth taking a look if only to see what's possible using the Rok technology without a 3G connection.

Broadcast technologies such as DVB-H and DMB are only useful if lots of people want to watch the same thing at the same time - such as breaking news or live sports events - the rest of the time narrowcasting makes more sense. It remains to be seen if enough people want simultaneous viewing to make broadcast worthwhile. Otherwise, Rok might be well placed to deliver video to those who want it. ®

Beginner's guide to SSL certificates

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
Download alert: Nearly ALL top 100 Android, iOS paid apps hacked
Attack of the Clones? Yeah, but much, much scarier – report
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Soz, web devs: Google snatches its Wallet off the table
Killing off web service in 3 months... but app-happy bonkers are fine
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
NBN Co screws lid on FTTP coffin
Copper and HFC dominate in new corporate plan
prev story

Whitepapers

10 ways wire data helps conquer IT complexity
IT teams can automatically detect problems across the IT environment, spot data theft, select unique pieces of transaction payloads to send to a data source, and more.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.