Feeds

Rok raises another $7m

Prepares for narrowcast IPO

Intelligent flash storage arrays

While network operators are evaluating technologies for broadcasting TV, Rok Entertainment is betting on narrowcast as the future and has just raised $7m with a view to an IPO later this year.

Broadcast technologies have been getting all the attention lately, but Rok argues that at home customers are getting used to watching what they want when they want it, so to force them to follow schedules when on the move is a step backwards - a step customers won't be willing to take.

The European investment companies who just paid $7m for 10 per cent of Rok agree, and with Rok talking about rolling out its on-demand video service to 30 operators in the next 12 months that could be a shrewd investment. Rok has spent around $30m in the last three years building up expertise and recruiting staff around the world, as well as developing its video-over-2.5G technology.

It also runs a free video service, Freebe.tv, where punters can watch the news rendered on a semi-naked bimbo through the magic of speech-synthesis, and martial-arts so badly dubbed it makes Monkey look good. But it is worth taking a look if only to see what's possible using the Rok technology without a 3G connection.

Broadcast technologies such as DVB-H and DMB are only useful if lots of people want to watch the same thing at the same time - such as breaking news or live sports events - the rest of the time narrowcasting makes more sense. It remains to be seen if enough people want simultaneous viewing to make broadcast worthwhile. Otherwise, Rok might be well placed to deliver video to those who want it. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
Surprise: if you work from home you need the Internet
Buffer-rage sends Aussies out to experience road rage
EE buys 58 Phones 4u stores for £2.5m after picking over carcass
Operator says it will safeguard 359 jobs, plans lick of paint
prev story

Whitepapers

A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.