Short measures cost UK boozers £481m
The annual cost of the sub-pint pint
The Campaign for Real Ale (CAMRA) today released sobering figures showing that a quarter of all pints served in the UK contain less than 95 per cent of a full measure - at an estimated annual cost of £481m to punters.
The campaigning organisation's "The Full Pints" survey used figures from a sample group of 25 local authorities gleaned between December 2004 and January 2007. It revealed that "a shocking 26.6 per cent of all pints served are over five per cent short measure" and highlights the case of "the worst example" which fell 13 per cent short of a full satisfaction.
CAMRA supremo Mike Benner thundered: "It is a disgrace that up to a quarter of all pints served in the UK are less than 95 per cent liquid when the consumer is paying for a full pint every time. Labour had promised to introduce legislation to end this unfair practice 10 years ago and the continuing cost to beer drinkers from the Government's inaction has now run into billions of pounds."
Accordingly, CAMRA has launched an online petition aimed at forcing a change of the current law which means "you may only receive a pint 90 per cent full" and deprives thirsty Brits of an estimated £1.3m* per day. ®
*Yes, that's a lot of wonga - greater even than the average Vulture Central lunchtime "editorial meeting" bar bill.
not my problem
I may be an uncouth colonial, but drinking straight from the stubbie avoids all these issues
The Big Pint
oversized glasses 2 and a solution!
Guinness did an ad campaign a couple of years back (probably only here in Ireland) where the slogan was "the big pint" - the reason? That they argued that when you get a pint of the black stuff you actually get less that a pint of liquid as the head, lovely as it is, uses up precious space in the glass - so you're getting less than a pint of the actual liquid. Hence the larger glasses, and the witty(!) slogan.
Back to the main point: easiest way for the punters to get their precious money's worth? Fforget the fancy pumps and measuring techniques - if you get less than a full pint:
you (to barman): "do you sell much X around here?" (x being your choice of poison)
barman: "yeah a bit"
you: "well you'd sell more if you filled the glass up!"
Here in the Emerald Isle we've been serving pints in 10% oversized glasses since the dawn of time (as far as I'm aware anyway)
The only time that breaks down is when some sales rep gives the bar 100's of free promotional glasses imported from the UK - if you see the little crown on the side of the glass it means it's not a real Irish pint!! Everyone is duly encouraged to demand a real pint.
Oh yeah and our shots are bigger too... 25ml? - we laugh at those puny measures!!!!