Feeds

Boltblue exits broadband for ringtone market

Bolts come off ISP business

Secure remote control for conventional and virtual desktops

Shrinking ISP Boltblue has told its remaining customers it will hightail out of broadband to concentrate on selling ringtones and other "mobile entertainment products".

As of 31 May, the remaining 1,000 Boltblue broadband punters will be forced to look elsewhere for intenet access in a market where choice is an increasingly scarce commodity.

The firm has been encouraging an exodus for six months, and less than 10 per cent of its revenues now come in from its ISP business.

CEO Michael Brown said: "The move fits with our brand values, we are building a strong position as the mobile entertainment provider of choice in the UK as well as high growth markets abroad and mobile entertainment now represents the bulk of the business."

It hasn't always been that way. In 2001 Boltblue stepped in to pick up 90,000 former Cable and Wireless customers who couldn't be integrated into the NTL cable network.

Boltblue promised to ensure seamless migrations for the few hold-outs by offering Migration Authorisation Codes as a matter of course. ®

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Mighty Blighty broadbanders beg: Let us lay cable in BT's, er, ducts
Complain to Ofcom that telco has 'effective monopoly'
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Yahoo! blames! MONSTER! email! OUTAGE! on! CUT! CABLE! bungle!
Weekend woe for BT as telco struggles to restore service
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Ofcom tackles complaint over Premier League footie TV rights
Virgin Media: UK fans pay the most for the fewest matches
FCC: Gonna need y'all to cough up $1.5bn to put broadband in schools
Kids need more fiber, says Wheeler, and you'll pay for it
prev story

Whitepapers

Seattle children’s accelerates Citrix login times by 500% with cross-tier insight
Seattle Children’s is a leading research hospital with a large and growing Citrix XenDesktop deployment. See how they used ExtraHop to accelerate launch times.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.