Virgin sees Sky in court
Bluff called: turns out not to be bluff
The spat between Virgin Media and BSkyB took another turn yesterday when Virgin Media launched a High-Court action accusing Sky of breaching the 1998 UK Competition Act.
Virgin had threatened to see Sky in court if its rival didn't back down on pricing within 30 days: Sky has always said it would be happy to return to the negotiating table at any time; but there's a big difference between being willing to negotiate and being willing to concede anything.
The 30 days ran out last Wednesday, with Sky calling Virgin in the expectation of a bluff, but it now seems Virgin is prepared to go all the way. ®