Feeds

Stripping Belgian lager girl off UK shelves

Removable swimsuit beer label ruled offside

Build a business case: developing custom apps

A Belgian lager whose label features a buxom lass in a removable swimsuit* has been removed from sale in the UK, The Publican reports.

Rubbel Sexy Lager label featuring young lady in swimsuitRubbel Sexy Lager - brewed by Brouwerij Huyghe - violated The Portman Group's Code of Practice, the Independent Complaints Panel ruled, because "the name of the drink and the swimsuit were associated with sexual success". Section 3.2 (d) of said code states: "A drink, its packaging and any promotional material or activity should not in any direct or indirect way suggest any association with sexual success."

The ruling came after a complaint from Buckinghamshire Trading Standards. The Portman Group's big cheese David Poley offered: "Some people might think this is harmless fun but there is a serious issue involved. The industry has set itself strict marketing rules and this drink has fallen short of those high standards."

Bootnote

*The young lady's swimwear is stripped off by scratching, we gather. As for the beer itself, one Copenhagen ale fancier described it thus: "Nice white creamy and lasting head."

Boost IT visibility and business value

More from The Register

next story
Thirteen Astonishing True Facts You Never Knew About SCREWS
Threaderick the Great! And YES, we asked the Arapaho
NSA man: 'Tell me about your Turkish connections'
Spooks ask Dabbsy to suggest a nice hotel with pool
Russia sends SEX-CRAZED GECKOS to SPAAAAACE!
In space... no one can hear you're green...
Indian techies-in-training face down MAN-EATING LEOPARD - and WIN
Big cat causes big trouble at Mumbai college
Too rich for an iPhone 6? How about a gold-plated Brikk?
Not lobbed at your head, silly – a bling phone
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Yahoo! Japan! launches! service! for! the! dead!
If you're reading this email, I am no longer alive
Plucky Rockall podule man back on (proper) dry land
Bold, barmy Brit adventurer Nick Hancock escapes North Atlantic islet
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.