Feeds

Stripping Belgian lager girl off UK shelves

Removable swimsuit beer label ruled offside

Internet Security Threat Report 2014

A Belgian lager whose label features a buxom lass in a removable swimsuit* has been removed from sale in the UK, The Publican reports.

Rubbel Sexy Lager label featuring young lady in swimsuitRubbel Sexy Lager - brewed by Brouwerij Huyghe - violated The Portman Group's Code of Practice, the Independent Complaints Panel ruled, because "the name of the drink and the swimsuit were associated with sexual success". Section 3.2 (d) of said code states: "A drink, its packaging and any promotional material or activity should not in any direct or indirect way suggest any association with sexual success."

The ruling came after a complaint from Buckinghamshire Trading Standards. The Portman Group's big cheese David Poley offered: "Some people might think this is harmless fun but there is a serious issue involved. The industry has set itself strict marketing rules and this drink has fallen short of those high standards."

Bootnote

*The young lady's swimwear is stripped off by scratching, we gather. As for the beer itself, one Copenhagen ale fancier described it thus: "Nice white creamy and lasting head."

Choosing a cloud hosting partner with confidence

More from The Register

next story
Facebook's Zuckerberg in EBOLA VIRUS FIGHT: Billionaire battles bug
US Centers for Disease Control and Prevention contacted as site supremo coughs up
Space exploration is just so lame. NEW APPS are mankind's future
We feel obliged to point out the headline statement is total, utter cobblers
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Down-under record: Australian gets $140k for pussy
'Tiffany' closes deal - 'it's more common to offer your wife', says agent
Internet finally ready to replace answering machine cassette tape
It's a simple message and I'm leaving out the whistles and bells
The iPAD launch BEFORE it happened: SPECULATIVE GUFF ahead of actual event
Nerve-shattering run-up to the pre-planned known event
Win a year’s supply of chocolate (no tech knowledge required)
Over £200 worth of the good stuff up for grabs
STONER SHEEP get the MUNCHIES after feasting on £4k worth of cannabis plants
Baaaaaa! Fanny's Farm's woolly flock is high, maaaaaan
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Swiss wildlife park serves up furry residents to visitors
'It's ecological' says spokesman, now how would you like your Bambi done?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.