Feeds

Stripping Belgian lager girl off UK shelves

Removable swimsuit beer label ruled offside

Gartner critical capabilities for enterprise endpoint backup

A Belgian lager whose label features a buxom lass in a removable swimsuit* has been removed from sale in the UK, The Publican reports.

Rubbel Sexy Lager label featuring young lady in swimsuitRubbel Sexy Lager - brewed by Brouwerij Huyghe - violated The Portman Group's Code of Practice, the Independent Complaints Panel ruled, because "the name of the drink and the swimsuit were associated with sexual success". Section 3.2 (d) of said code states: "A drink, its packaging and any promotional material or activity should not in any direct or indirect way suggest any association with sexual success."

The ruling came after a complaint from Buckinghamshire Trading Standards. The Portman Group's big cheese David Poley offered: "Some people might think this is harmless fun but there is a serious issue involved. The industry has set itself strict marketing rules and this drink has fallen short of those high standards."

Bootnote

*The young lady's swimwear is stripped off by scratching, we gather. As for the beer itself, one Copenhagen ale fancier described it thus: "Nice white creamy and lasting head."

5 things you didn’t know about cloud backup

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.