Stripping Belgian lager girl off UK shelves
PrintRemovable swimsuit beer label ruled offside
Posted in Bootnotes, 13th April 2007 14:13 GMT
Free whitepaper – Systems management simplified
A Belgian lager whose label features a buxom lass in a removable swimsuit* has been removed from sale in the UK, The Publican reports.
Rubbel Sexy Lager - brewed by Brouwerij Huyghe - violated The Portman Group's Code of Practice, the Independent Complaints Panel ruled, because "the name of the drink and the swimsuit were associated with sexual success". Section 3.2 (d) of said code states: "A drink, its packaging and any promotional material or activity should not in any direct or indirect way suggest any association with sexual success."
The ruling came after a complaint from Buckinghamshire Trading Standards. The Portman Group's big cheese David Poley offered: "Some people might think this is harmless fun but there is a serious issue involved. The industry has set itself strict marketing rules and this drink has fallen short of those high standards."
Bootnote
*The young lady's swimwear is stripped off by scratching, we gather. As for the beer itself, one Copenhagen ale fancier described it thus: "Nice white creamy and lasting head."
Analyst Keynote: The Register Agile Data Center Summit
What Exchange can't do - and Dell can
Enabling The Agile Data Center
Analyst Keynote: The Register Agile Data Center Summit
Dirty, dirty PCs: The X-rated picture guide
Top 500 supers - rise of the Linux quad-cores
Early adopters bloodied by Ubuntu's Karmic Koala
Sign up, sign up for The Register IT security newsletter