Brazilian airline takes off in Second Life
PrintFree flights in saddo paradise
Posted in Bootnotes, 13th April 2007 10:08 GMT
Free whitepaper – Migrating to the new Dell Management Console
Brazilian airline TAM has announced it will offer free virtual flights in saddo paradise Second Life, Reuters reports.
The airline said yesterday the jaunts will set off from Berrini Island - where avatars will be greeted by "a virtual pilot and a flight attendant" - to islands called England, Milan, New York and Paris.
A spokesman explained: "Of course, avatars can fly there on their own, or we can take them there, free of charge, for which they get frequent flier points and gifts like a virtual aircraft or clothes. It's more of an institutional marketing tool, for people to learn about the airline's destinations, and for us to be present in this new online fever."
TAM reckons there are 200,000 Brazilians wandering aimlessly around Second Life, making it the world's "fourth-biggest community by country". ®
Free whitepaper – Migrating to the new Dell Management Console
What Exchange can't do - and Dell can
Enabling the Agile Data Center
Analyst Keynote: The Register Agile Data Center Summit
Analyst Keynote: The Register Agile Data Center Summit
Dirty, dirty PCs: The X-rated picture guide
Top 500 supers - rise of the Linux quad-cores
Early adopters bloodied by Ubuntu's Karmic Koala
Sign up, sign up for The Register IT security newsletter