Feeds

Hot or not? Nimble vs Bebo

New social networking site attempts to woo punters

The essential guide to IT transformation

A new social networking website - originally begun as a graduate project by a DIT student - is primed to go head-to-head with Bebo in a bid to attract users.

Nimble.ie is an online community which, like MySpace, enables web users to get - and stay - in contact with friends and family. The online community provides an easy way for users to create a presence on the internety, and add "friends" to their network.

Social networking sites have become incredibly popular around the world. According to recent statistics from Alexa Internet, Bebo, a leading social networking site, is the number one trafficked website in Ireland with around one million users.

Nimble.ie is hoping to woo people away from established social networking sites, particularly Irish Beboers, by offering more entertaining functions than its competitors, and by including plenty of local information to keep users up to date on news and new developments

The website started out as a project by Per Jacobsson when he was undertaking an MSc in Business & Entrepreneurship in Dublin Institute of Technology (DIT). His project was recently accepted for the Hothouse programme run by the PDC, a DIT off-shoot which offers help for start-ups with commercial potential.

While the website started off as a hobby, Jacobsson realised that it could prove popular with internet users after carrying out research into Irish Bebo users' opinions about the social networking site. The feedback led him to include a range of extra functions apparently not covered by Bebo or its rivals. These include a Hot or Not functionality where users can rate pictures of other Nimble.ie users, local event postings, daily updated comics, online radio stations, games, jokes, movies and games reviews.

Nimble.ie was formally launched at the end of March, and while it only has around 70 users at present, these have all been gained by word of mouth according to Jacobsson. The website is gearing up to launch an advertising campaign throughout Ireland and is sponsoring the Future Fashion show which takes place in Trinity College over the weekend.

"There's nothing saying that users have to choose either Bebo or Nimble because they are both free. But, the key success factor for all of these social networking sites is that the young target audience aren't particularly loyal to a certain brand, they just go to who has the most fun and up-to-date functions on their site... so it's all about staying ahead of the competition," Jacobsson told ENN.

"Our research has highlighted what Bebo in particular is missing and [that is what] we've included on Nimble.ie so I believe that we'll prove popular with social networking users who want to stay in touch," Jacobsson added.

Copyright © 2007, ENN

Build a business case: developing custom apps

More from The Register

next story
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.