Feeds

Technorati stung by ad-friendly vibe

Media deal

Choosing a cloud hosting partner with confidence

Technorati has announced its first acquisition in a deal giving publishers and advertisers fresh ways to make money from social networks and media.

Technorati, which claims to track 72 million blogs, has purchased news and content aggregation and ranking start-up The Personal Bee. Berkeley, California-based Personal Bee will be integrated with Technorati during the coming months. Financial terms of the deal were not disclosed.

Personal Bee accurately tracks trends in the blogosphere and - importantly - the "traditional" media, going beyond Technorati's blog and podcast domain. The deal potentially takes Technorati in the direction of advertisers by becoming more useful to those tracking trends.

Despite being considered a top blog registration and catchment area, Technorati has come up short on powerful search tools for the reader. Searches tend to return a mixed bag of results, varying from random to woefully unhelpful. This has led some to question Technorati's value.

Personal Bee founder and chief executive Ted Shelton joins Technorati as vice president of business development and will report to founder and chief executive David Sifry.

Shelton said one option now would be for advertisers to accurately identify trends across the entire media landscape, including blogs, and associate brands with them via micro sites.

Shelton said today's deal would accelerate Technorati's previous attempt to improve conversation search and tracking with Where's the Fire?

"Technorati has historically been a research tool heavily used by bloggers. Over the last year, there's been increasing focus on creating a destination for readers. Personal Bee helps accelerate that development of the site," he said.

The secret to Personal Bee is a set of filters devised by Shelton. Filters aggregate content from any source and use patent-pending algorithms to scan key words and phrases to identify and track hot subjects in the blogosphere and mainstream media. Filters also track what readers are consuming and tagging to provide a ranking, while Personal Bee users can promote or demote subjects. ®

Security for virtualized datacentres

More from The Register

next story
WHY did Sunday Mirror stoop to slurping selfies for smut sting?
Tabloid splashes, MP resigns - but there's a BIG copyright issue here
Spies, avert eyes! Tim Berners-Lee demands a UK digital bill of rights
Lobbies tetchy MPs 'to end indiscriminate online surveillance'
How the FLAC do I tell MP3s from lossless audio?
Can you hear the difference? Can anyone?
Google hits back at 'Dear Rupert' over search dominance claims
Choc Factory sniffs: 'We're not pirate-lovers - also, you publish The Sun'
While you queued for an iPhone 6, Apple's Cook sold shares worth $35m
Right before the stock took a 3.8% dive amid bent and broken mobe drama
Inequality increasing? BOLLOCKS! You heard me: 'Screw the 1%'
There's morality and then there's economics ...
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.