Feeds

Technorati stung by ad-friendly vibe

Media deal

Intelligent flash storage arrays

Technorati has announced its first acquisition in a deal giving publishers and advertisers fresh ways to make money from social networks and media.

Technorati, which claims to track 72 million blogs, has purchased news and content aggregation and ranking start-up The Personal Bee. Berkeley, California-based Personal Bee will be integrated with Technorati during the coming months. Financial terms of the deal were not disclosed.

Personal Bee accurately tracks trends in the blogosphere and - importantly - the "traditional" media, going beyond Technorati's blog and podcast domain. The deal potentially takes Technorati in the direction of advertisers by becoming more useful to those tracking trends.

Despite being considered a top blog registration and catchment area, Technorati has come up short on powerful search tools for the reader. Searches tend to return a mixed bag of results, varying from random to woefully unhelpful. This has led some to question Technorati's value.

Personal Bee founder and chief executive Ted Shelton joins Technorati as vice president of business development and will report to founder and chief executive David Sifry.

Shelton said one option now would be for advertisers to accurately identify trends across the entire media landscape, including blogs, and associate brands with them via micro sites.

Shelton said today's deal would accelerate Technorati's previous attempt to improve conversation search and tracking with Where's the Fire?

"Technorati has historically been a research tool heavily used by bloggers. Over the last year, there's been increasing focus on creating a destination for readers. Personal Bee helps accelerate that development of the site," he said.

The secret to Personal Bee is a set of filters devised by Shelton. Filters aggregate content from any source and use patent-pending algorithms to scan key words and phrases to identify and track hot subjects in the blogosphere and mainstream media. Filters also track what readers are consuming and tagging to provide a ranking, while Personal Bee users can promote or demote subjects. ®

Internet Security Threat Report 2014

More from The Register

next story
The 'fun-nification' of computer education – good idea?
Compulsory code schools, luvvies love it, but what about Maths and Physics?
Facebook, Apple: LADIES! Why not FREEZE your EGGS? It's on the company!
No biological clockwatching when you work in Silicon Valley
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
Yes, yes, Steve Jobs. Look what I'VE done for you lately – Tim Cook
New iPhone biz baron points to Apple's (his) greatest successes
Lords take revenge on REVENGE PORN publishers
Jilted Johns and Jennies with busy fingers face two years inside
Sysadmin with EBOLA? Gartner's issued advice to debug your biz
Start hoarding cleaning supplies, analyst firm says, and assume your team will scatter
Edward who? GCHQ boss dodges Snowden topic during last speech
UK spies would rather 'walk' than do 'mass surveillance'
Doctor Who's Flatline: Cool monsters, yes, but utterly limp subplots
We know what the Doctor does, stop going on about it already
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.