Feeds

Viacom models Panama hat for Yahoo!

Semel to Google: Ha! Ha! Ha!

Remote control for virtualized desktops

Viacom has handed Yahoo! the right to sell advertising on its popular Comedy Central, MTV, and other web properties.

Yahoo!'s nascent Panama platform will provide contextual advertising on 33 Viacom flagship "broadband sites", with the possibility of expanding to cover a further 140 sites worldwide. Added together, Viacom reckons its properties rank at 11 in the most popular places to visit online.

Details of the financial carve-up between the two giants were not given, but the deal comes as little surprise given the bad blood over copyright infringement between Viacom and Google. Yahoo! is the only other contextual ads operation with the muscle to serve the likes of MTV, which claimed more than 25 million visitors in March.

Since Viacom began piling pressure on YouTube to swiftly remove copyright content uploaded by users, it has ramped up development of its own video sites, with their own embeddable player.

Trumpeting today's deal, Yahoo! CEO and entertainment industry veteran Terry Semel indulged in some ill-disguised needle aimed at Google over Viacom's $1bn lawsuit against YouTube: "Viacom is a global leader in entertainment that shares Yahoo!'s commitment to connecting users to the content, products and services for which they are looking while respecting copyrights and other intellectual property rights at the same time."

Despite winning the contract almost by default, the news is a coup for Yahoo! after it lost out to Google in the battle to serve ads to MySpace, and then failed to capture huge traffic vortex Facebook in acquisition talks.

Viacom's press release is here. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Musicians sue UK.gov over 'zero pay' copyright fix
Everyone else in Europe compensates us - why can't you?
I'll be back (and forward): Hollywood's time travel tribulations
Quick, call the Time Cops to sort out this paradox!
Megaupload overlord Kim Dotcom: The US HAS RADICALISED ME!
Now my lawyers have bailed 'cos I'm 'OFFICIALLY' BROKE
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
BT said to have pulled patent-infringing boxes from DSL network
Take your license demand and stick it in your ASSIA
Right to be forgotten should apply to Google.com too: EU
And hey - no need to tell the website you've de-listed. That'll make it easier ...
prev story

Whitepapers

Driving business with continuous operational intelligence
Introducing an innovative approach offered by ExtraHop for producing continuous operational intelligence.
Why CIOs should rethink endpoint data protection in the age of mobility
Assessing trends in data protection, specifically with respect to mobile devices, BYOD, and remote employees.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.