Feeds

Viacom models Panama hat for Yahoo!

Semel to Google: Ha! Ha! Ha!

Top three mobile application threats

Viacom has handed Yahoo! the right to sell advertising on its popular Comedy Central, MTV, and other web properties.

Yahoo!'s nascent Panama platform will provide contextual advertising on 33 Viacom flagship "broadband sites", with the possibility of expanding to cover a further 140 sites worldwide. Added together, Viacom reckons its properties rank at 11 in the most popular places to visit online.

Details of the financial carve-up between the two giants were not given, but the deal comes as little surprise given the bad blood over copyright infringement between Viacom and Google. Yahoo! is the only other contextual ads operation with the muscle to serve the likes of MTV, which claimed more than 25 million visitors in March.

Since Viacom began piling pressure on YouTube to swiftly remove copyright content uploaded by users, it has ramped up development of its own video sites, with their own embeddable player.

Trumpeting today's deal, Yahoo! CEO and entertainment industry veteran Terry Semel indulged in some ill-disguised needle aimed at Google over Viacom's $1bn lawsuit against YouTube: "Viacom is a global leader in entertainment that shares Yahoo!'s commitment to connecting users to the content, products and services for which they are looking while respecting copyrights and other intellectual property rights at the same time."

Despite winning the contract almost by default, the news is a coup for Yahoo! after it lost out to Google in the battle to serve ads to MySpace, and then failed to capture huge traffic vortex Facebook in acquisition talks.

Viacom's press release is here. ®

Application security programs and practises

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Nadella: Apps must run on ALL WINDOWS – PCs, slabs and mobes
Phone egg, meet desktop chicken - your mother
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.