Feeds

Orange punts two year lock-in

Puts brakes on handset replacement cycle

Secure remote control for conventional and virtual desktops

Customers who are prepared to wait 2 years for their next subsidised handset, or give up the subsidy entirely with a SIM-only deal and no commitment, are being offered bonus minutes and text from Orange UK..

The benefits, compared to the 18 month contracts already available, depend on what kind of animal you are: Canaries get an additional 450 minutes of voice, while Dolphins and Racoons have to make do with 300 minutes. Canaries also get 150 more text messages, with Racoons getting 50 and Dolphins remaining unlimited.

This is quite clearly a bribe to reduce the burden of replacing handsets every 12 months. Orange Pay Monthly acquisition marketing head Rob Kerrison said: "Our new 24 month contracts are perfect for those looking to get significantly better value in return for a lengthened commitment and hanging on to their handset for two years."

Orange tried the tactic a few years ago, but said the market wasn't right for it at the time.

The problem is that subsidised handsets have created an unrealistic market for new phones, and the upgrade customers expect every year is costing the operators more each time.

So it makes sense for Orange to reward customers who don't want an upgrade every time a shiny new toy comes out, but it remains to be seen if the market is now ready for a two year commitment. ®

Providing a secure and efficient Helpdesk

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.