Feeds

Orange punts two year lock-in

Puts brakes on handset replacement cycle

High performance access to file storage

Customers who are prepared to wait 2 years for their next subsidised handset, or give up the subsidy entirely with a SIM-only deal and no commitment, are being offered bonus minutes and text from Orange UK..

The benefits, compared to the 18 month contracts already available, depend on what kind of animal you are: Canaries get an additional 450 minutes of voice, while Dolphins and Racoons have to make do with 300 minutes. Canaries also get 150 more text messages, with Racoons getting 50 and Dolphins remaining unlimited.

This is quite clearly a bribe to reduce the burden of replacing handsets every 12 months. Orange Pay Monthly acquisition marketing head Rob Kerrison said: "Our new 24 month contracts are perfect for those looking to get significantly better value in return for a lengthened commitment and hanging on to their handset for two years."

Orange tried the tactic a few years ago, but said the market wasn't right for it at the time.

The problem is that subsidised handsets have created an unrealistic market for new phones, and the upgrade customers expect every year is costing the operators more each time.

So it makes sense for Orange to reward customers who don't want an upgrade every time a shiny new toy comes out, but it remains to be seen if the market is now ready for a two year commitment. ®

High performance access to file storage

More from The Register

next story
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
Broadband Secretary of SHEEP sensationally quits Cabinet
Maria Miller finally resigns over expenses row
Skype pimps pro-level broadcast service
Playing Cat and Mouse with the media
Beat it, freetards! Dyn to shut down no-cost dynamic DNS next month
... but don't worry, charter members, you're still in 'for life'
Like Google, Comcast might roll its own mobile voice network
Says anything's possible if regulators approve merger with Time Warner
EE dismisses DATA-BURNING glitch with Orange Mail app
Bug quietly slurps PAYG credit - yet EE denies it exists
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
HP ArcSight ESM solution helps Finansbank
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mobile application security study
Download this report to see the alarming realities regarding the sheer number of applications vulnerable to attack, as well as the most common and easily addressable vulnerability errors.