Mobile content works better on a Nokia

Magazine app shows what really moves users' thumbs

Posted in Mobile, 11th April 2007 16:14 GMT

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A mobile magazine application has demonstrated that Nokia users consistently give mobile content a higher rating than those using other handsets, even when the content is the same.

The application is called EyeMags, and allows anyone to create magazine-style content which is then packaged into a Java application for others to download and view. Users are asked to rate the content on a simple scale; and the quality of what's available is pretty patchy, but as the content is available for a wide range of handsets it's also possible to compare how users rate the same content on different platforms.

So that's what the head of development at EyeMags has done, and initial results from 10,000 responses is that Nokia users are generally happiest with their content, followed by Sony Ericsson users, with Motorola not far behind. Samsung users don't seem to rate the mobile-content experience much, though they are only just below LG users.

Quite why Nokia users are the happiest is a mystery: perhaps the kind of people who buy Nokia phones are the type who enjoy mobile content, or the interface and interaction experience is so much better on a Nokia.

Given the predominance of scantily-clad-female-based content on the service, it's also possible that the results are skewed by Nokia user's greater appreciation of the female form.

Further analysis is promised in the coming weeks, including breakdowns by handset model and region, which should narrow down the mystery somewhat.®

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