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LG rolls out Beetle-branded MP3 player

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LG has shown off a Volkwagen-branded digital media player designed to appeal to fans of the car company's iconic second-generation Beetle.

LG FM37 'VW Beetle' music player

To us, the big-screen gadget's metallic look lacks the curvacious quality the makes the Beetle's look unique, but LG said the FM37 player will come in red, blue and yellow versions to match the colours the car can be seen displaying on Korean forecourts.

LG FM37 'VW Beetle' music player

LG didn't say what the Beetle player will go on sale in Korea, let alone the rest of the world.

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