Feeds

Vodafone turns to Sagem for handsets

Sagem brand moves further into the shadows

Providing a secure and efficient Helpdesk

Vodafone has announced that Sagem will be providing it with own-brand phones, to be sold as Vodafone branded handsets.

This, along with its recent announcement that it would be making low-end handsets for Sony Ericsson, marks a return to the background for the Sagem brand, which has been losing money and was expecting to be dumped by its owner Safran as recently as last October.

Many pure-manufacturing companies tried to raise the profile of their brand to consumers and thus sell direct, but this coincided with network operators trying to increase their brand profile, while traditional phone manufacturers fought to keep their logo prominent on the handsets.

Jens Schulte-Bockum, global director of terminals at Vodafone, said:

"[Vodafone's] strategy is intended to use Vodafone's size and purchasing power to engage with the best white label handset makers and then use the power of the Vodafone brand to bring their products to market."

Sagem's handset, scheduled to be launched in June this year, features a slim case and 65K colours. The handset must have already been designed and ready for manufacture, just waiting for someone to want to put their logo on the front. ®

Security for virtualized datacentres

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.