Regulator lays down the law for TV quizzes
Attempts to regain trust
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The ICSTIS has published new regulations (pdf) for TV quizzes which rely on premium-rate phone lines.
The regulations, which mandate the provision of more information to callers, are an attempt to restore viewer confidence after a raft of dodgy phone-in scams.
The primary change is the addition of an on-screen, near-real-time, display showing how many people have entered in the preceeding 15 minutes, enabling callers to see if they have a chance of getting onto the show or entering the competition.
The presenter will be required to state the cost of calling every 10 minutes - in addition to the already mandatory on-screen display.
Callers will also be informed when they've rung up more than £10 of charges in a single day.
ICSTIS only regulates premium-rate numbers, so its rules only apply where such numbers are being used (generally those starting "09").
The new rules will need to be implemented within four weeks. ®
COMMENTS
They're missing an opportunity here
They should have said:
'Calls to the ICSTIS Call TV Quiz Services Review: A Revised Statement of Expectations Helpline are charged at 75 pence per minute from a BT landline, other operators' costs may vary. Your call will be charged whether or not your call is answered.'
Mike.
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