Feeds

HP makes PC gaming play

But still more shiny shoes than sneakers

Choosing a cloud hosting partner with confidence

Comment HP this week unveiled its strategy to frag the competition and become the crowned head of PC gaming: it's... er... going to make and sell some gaming PCs. And a view-filling curved monitor. Maybe.

HP acquired gaming PC specialist VoodooPC in September 2006. Almost seven months on, the best the company could this week say about the move is that it plans to use the subsidiary to help it "commercialise new PC, display and networking technologies that create an immersive, high-definition and interactive experience for gamers".

Since gaming is all about high-definition immersive interactive experiences, we hope that is indeed what HP's gaming systems deliver - just like so many of its competitors' products do.

Not that it's blind to gamers' desires. We were very interested to read about HP's new-found "way to superimpose multimedia digital experiences on physical landscapes so people could, for example, play a game throughout a city using wireless handheld devices". And then we remembered that someone else has got there first, and in a shipping product: ToySpring's Arcade Reality game for the Palm Treo.

HP Panoply curved screen
Hey, shouldn't you be teleconferencing?

Now, the curved display, developed by HP Labs and designed to fill the player's field of view, is indeed a technology that would do more more enhance the gaming experience, but HP didn't say when - or even if - this will ever make it outside the laboratory. And then it went on spoiling it all by noting how good the screen would be for teleconferencing.

And that's the trouble. HP is a corporation with a mindset dominated by corporate computing. Yes, it sells PCs and workstations to games developers. Yes, it sells decent PCs to consumers, some of whom play games. Yes, its VoodooPC subsidiary even sells much smarter kit for hardcore gamers. But what the company nonetheless clearly feels most comfortable doing is selling handhelds, notebooks, desktops and servers to big business, and you get the impression it would really rather not get its hands dirty if Dell hadn't done so first.

If HP is so keen on gaming, where is its answer to Dell's XPS line? Why didn't it snap up VoodooPC until six months or so after Dell acquired Alienware?

No, HP doesn't really get gaming. On the basis of what it announced about its gaming strategy this week, it clearly still thinks the height of immersive excitement is a quick bash at Tetris while the boss isn't looking...

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.