Feeds

Advertising Standards slap down BT complaint

Sky's 'free' offer gets thumbs-up

Top 5 reasons to deploy VMware with Tegile

The Advertising Standards Authority (ASA) has rejected a complaint made by BT against BSkyB's "free" broadband campaign last year.

BT complained to watchdogs that Sky falsely advertised its broadband offering as "free", since customers had to pay a £40 connection fee. Sky rolled out the service in summer last year, soon after TalkTalk had caused a rumpus with the first "free" broadband offer. In that case the ASA ruled against the advertiser.

The ASA disagreed with BT's misgivings, and accepted Sky's explanation that its direct marketing campaign was not misleading, since the connection charge was spelled out on the back of the mailing in small print.

The ASA said it in this case it had reminded Sky that it was only allowed to call its broadband "free" for a while, since customers would soon view it as an inclusive service rather than a bonus. Since it launched its "See, Speak, Surf" package in January, Sky has instead marketed broadband as part of a triple play bundle.

The regulators have come in for consumer criticism lately for alleged soft treatment of broadband providers. A petition is calling on the government or Ofcom to act against "unlimited" download claims and other tricksy marketing practices.

In response to Wednesday's adjudication, a BT spokesman told The Register: "We would welcome clearer advertising from Sky."

BT now finds itself in a similar position to Virgin Media, competing with Sky on several fronts. The national telco recently launched its own pay TV platform, BT Vision, while Sky now offers own-brand broadband and home phone services.

There hasn't always been needle between BT and Sky. In 2002 they signed an accord which saw Sky punt broadband to its TV subscribers, and BT market satellite TV. The mutual back-scratching was a response to resurgent competition from cable operators. ®

Security for virtualized datacentres

More from The Register

next story
TEEN RAMPAGE: Kids in iPhone 6 'Will it bend' YouTube 'prank'
iPhones bent in Norwich? As if the place wasn't weird enough
Consumers agree to give up first-born child for free Wi-Fi – survey
This Herod network's ace – but crap reception in bullrushes
Crouching tiger, FAST ASLEEP dragon: Smugglers can't shift iPhone 6s
China's grey market reports 'sluggish' sales of Apple mobe
Sea-Me-We 5 construction starts
New sub cable to go live 2016
New EU digi-commish struggles with concepts of net neutrality
Oettinger all about the infrastructure – but not big on substance
PEAK IPV4? Global IPv6 traffic is growing, DDoS dying, says Akamai
First time the cache network has seen drop in use of 32-bit-wide IP addresses
EE coughs to BROKEN data usage metrics BLUNDER that short-changes customers
Carrier apologises for 'inflated' measurements cockup
Comcast: Help, help, FCC. Netflix and pals are EXTORTIONISTS
The others guys are being mean so therefore ... monopoly all good, yeah?
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
The next step in data security
With recent increased privacy concerns and computers becoming more powerful, the chance of hackers being able to crack smaller-sized RSA keys increases.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.