Feeds

SugarCRM aims big with developers

Simplified tools

Internet Security Threat Report 2014

Developers will feature big in SugarCRM's plan to penetrate the enterprise, through greater customization capabilities and scalability for its software.

The hosted and on-site customer relationship management (CRM) start-up promises a major upgrade, version 5.0, this summer. Due in beta next month, SugarCRM 5.0 will scale to implementations of 5,000 seats, up from roughly 2,000.

SugarCRM is completely upgrading its visual development tools so that line-of-business managers can quickly create and share new modules, ultimately enabling end-users and partners to customize SugarCRM to suit their needs, John Roberts, chairman, chief executive and co-founder told The Register.

"Right now, our visual tools let you re-arrange things - you can drop down into the code base," Rhe said. "Now, we are going to the next level, to create workspace applications that are unique to three or four people. When you need something, the business person can knock it out in three to four hours without consulting the IT department."

Increased customization comes as SugarCRM tries to dig deeper into larger accounts. SugarCRM must give executives that have knowledge of business processes and building macros but little coding experience the ability to customize if it is to penetrate vertical sectors, corporate departments and workgroups.

Some of the success of Salesforce.com, SugarCRM much bigger rival,can be attributed to the ability users with little programming experience to customize their software. Salesforce.com also encourages third parties to customize and extend its CRM platform through AppExchange and the Apex programming framework and language.

Roberts dismissed the need for another programming language - SugarCRM uses PHP on MySQL - but believes SugarCRM will benefit from a customer backlash against traditional, closed-source applications sold by SAP and Oracle. According to Roberts, the end-user is increasingly in charge of picking the software they use. Also, the appetite is growing for self customization, because it eliminates the need to hire expensive consultants or to inject delay into the process by involving corporate IT.

"Software is not this black box anymore," he said. "You are getting people questioning: 'Why don't I get the source code?' There's a backlash brewing against the proprietary model and languages, and the heavy use of [vendors'] sales people going over the ranks' heads."

With larger deployments expected, SugarCRM is looking to provide developers with some training in building out clustered server environments. SugarCRM's inaugural developer conference in May, in San Jose, will feature sessions on clusters and best practices with advice on programming in PHP and technical discussions. SugarCRM claims 10,000 members of its developer forums and 351 third-party modules. Additionally, SugarCRM is re-sold or hosted by 120 partners.

"For us, the developer conference [comes as] we are just getting to the size and scale where out projects are huge... 100,000 users plus 1,200 paying corporations within two years. We are at that point... [where] you should hold good, meaningful industry events that provide value," Roberts said. ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Netscape Navigator - the browser that started it all - turns 20
It was 20 years ago today, Marc Andreeesen taught the band to play
Sway: Microsoft's new Office app doesn't have an Undo function
Content aggregation, meet the workplace ... oh
Sign off my IT project or I’ll PHONE your MUM
Honestly, it’s a piece of piss
Return of the Jedi – Apache reclaims web server crown
.london, .hamburg and .公司 - that's .com in Chinese - storm the web server charts
NetWare sales revive in China thanks to that man Snowden
If it ain't Microsoft, it's in fashion behind the Great Firewall
Chrome 38's new HTML tag support makes fatties FIT and SKINNIER
First browser to protect networks' bandwith using official spec
Admins! Never mind POODLE, there're NEW OpenSSL bugs to splat
Four new patches for open-source crypto libraries
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.