Feeds

SugarCRM aims big with developers

Simplified tools

Build a business case: developing custom apps

Developers will feature big in SugarCRM's plan to penetrate the enterprise, through greater customization capabilities and scalability for its software.

The hosted and on-site customer relationship management (CRM) start-up promises a major upgrade, version 5.0, this summer. Due in beta next month, SugarCRM 5.0 will scale to implementations of 5,000 seats, up from roughly 2,000.

SugarCRM is completely upgrading its visual development tools so that line-of-business managers can quickly create and share new modules, ultimately enabling end-users and partners to customize SugarCRM to suit their needs, John Roberts, chairman, chief executive and co-founder told The Register.

"Right now, our visual tools let you re-arrange things - you can drop down into the code base," Rhe said. "Now, we are going to the next level, to create workspace applications that are unique to three or four people. When you need something, the business person can knock it out in three to four hours without consulting the IT department."

Increased customization comes as SugarCRM tries to dig deeper into larger accounts. SugarCRM must give executives that have knowledge of business processes and building macros but little coding experience the ability to customize if it is to penetrate vertical sectors, corporate departments and workgroups.

Some of the success of Salesforce.com, SugarCRM much bigger rival,can be attributed to the ability users with little programming experience to customize their software. Salesforce.com also encourages third parties to customize and extend its CRM platform through AppExchange and the Apex programming framework and language.

Roberts dismissed the need for another programming language - SugarCRM uses PHP on MySQL - but believes SugarCRM will benefit from a customer backlash against traditional, closed-source applications sold by SAP and Oracle. According to Roberts, the end-user is increasingly in charge of picking the software they use. Also, the appetite is growing for self customization, because it eliminates the need to hire expensive consultants or to inject delay into the process by involving corporate IT.

"Software is not this black box anymore," he said. "You are getting people questioning: 'Why don't I get the source code?' There's a backlash brewing against the proprietary model and languages, and the heavy use of [vendors'] sales people going over the ranks' heads."

With larger deployments expected, SugarCRM is looking to provide developers with some training in building out clustered server environments. SugarCRM's inaugural developer conference in May, in San Jose, will feature sessions on clusters and best practices with advice on programming in PHP and technical discussions. SugarCRM claims 10,000 members of its developer forums and 351 third-party modules. Additionally, SugarCRM is re-sold or hosted by 120 partners.

"For us, the developer conference [comes as] we are just getting to the size and scale where out projects are huge... 100,000 users plus 1,200 paying corporations within two years. We are at that point... [where] you should hold good, meaningful industry events that provide value," Roberts said. ®

Boost IT visibility and business value

More from The Register

next story
KDE releases ice-cream coloured Plasma 5 just in time for summer
Melty but refreshing - popular rival to Mint's Cinnamon's still a work in progress
Leaked Windows Phone 8.1 Update specs tease details of Nokia's next mobes
New screen sizes, dual SIMs, voice over LTE, and more
Mozilla keeps its Beard, hopes anti-gay marriage troubles are now over
Plenty on new CEO's todo list – starting with Firefox's slipping grasp
Apple: We'll unleash OS X Yosemite beta on the MASSES on 24 July
Starting today, regular fanbois will be guinea pigs, it tells Reg
Another day, another Firefox: Version 31 is upon us ALREADY
Web devs, Mozilla really wants you to like this one
Secure microkernel that uses maths to be 'bug free' goes open source
Hacker-repelling, drone-protecting code will soon be yours to tweak as you see fit
Cloudy CoreOS Linux distro declares itself production-ready
Lightweight, container-happy Linux gets first Stable release
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.