Orange puts the Beeb in your pocket

Mobile TV gets 'stenders

By John Oates • Get more from this author

Posted in Mobile, 30th March 2007 06:02 GMT

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L'Orange has done a deal to put selected BBC content onto some of its handsets.

Orange customers who sign up to a mobile telly package get access to BBC1, BBC3, and BBC News24. They will also be able to listen to streams of eight radio stations: Radio1, 1Xtra, Radio2, Radio3, Radio4, 6 Music, BBC7, and the Asian Network. All programmes will be on handsets and ordinary telly at the same time.

The service starts in April, with prices starting at £5 a month.

Orange TV is available on five handsets and includes content from Disney, ITN, Channel4, Sky, and Bloomberg.

Richard Halton, controller of business strategy at the BBC, said: "Mobile content is an important part of the broadcasting landscape and the BBC is looking at ways in which mobile devices will shape services of the future for licence fee payers.

"To this end, the BBC will be undertaking extensive and unique research into consumer behaviour and experience throughout the 3G mobile syndication trial. There's been relatively little consumer research done into this area, and it will provide us with a detailed insight into consumer behaviour." ®

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