Feeds

Expect a wave of Apple TV imitators waving Atheros chips

More to come

Intelligent flash storage arrays

Comment All the talk this week about Apple TV has been highly entertaining. Will it or won't it create a new genre for watching TV wirelessly? But there are two problems with all the talk. Firstly, most of it is about the wrong product and, secondly, much of it is about the wrong company.

People keep on pointing out to me that it is already relatively easy to generate a PC-based video file that can play in the interlaced world of TV, and just as easy to make a wired s-video connection to deliver it, so why get so excited about a wireless way of doing the same?

The truth is that the relatively intricate job of connecting PC-held files to a TV using wires hasn't taken off. But already, with the Apple TV product less than one week old in terms of being delivered, there are already help sites and FAQs for connecting the gadget to different types of TV, and even hacks for replacing the paltry 40GB hard drive with a 500GB monster.

And there are just as many suggestions about what Apple should do next with Apple TV. For instance, could a software upgrade turn the device into a DVR? Well, it would need a couple of tuners for that and it would make it more expensive.

Can it support even higher HD TV resolutions, not just 720p, and can it support multiple HD streams, not just one? Could iTunes just appear on the TV screen and could customers bypass the process of downloading internet content to a computer? Can the iTunes store then offer rentals, and not just download-to-own content?

Could Apple TV support more video formats, not just generic H.264, perhaps a bundled video converter that recognises DiVX and Flash 8 and Windows Media video formats and converts them on the fly? Can it be enhanced to give DVD burning? Blu-ray even?

Can the USB port on the side of the Apple TV be doubled up and allowed a copying connection to portable players? And can customers have more storage, more storage, and more storage?

And the truth is that not all of this is going to be delivered under Apple's current philosophy. For a start it hates other video formats and it won't touch them, it already has a strategy for larger storage, through attachment to its new Airport Extreme, and it already offers format conversion through its Mac-based QuickTime Pro and DVD burning. Take those away and you may take away the need for a Mac. That's not going to happen.

But all of these ideas can be delivered, if other players come into this market and apply pressure on Apple to keep up, and in this market, unlike the iPod market, they will.

Sending TV over Wi-Fi is a notoriously tricky business. In short, it just doesn't work unless you offer some improvements to the basic Wi-Fi. Those improvements, for the most part, need to be in the way that the wireless signal avoids interference and in the way that it prioritises a variety of data types.

Secure remote control for conventional and virtual desktops

More from The Register

next story
Same old iPad? NO. The new 'soft SIMs' are BIG NEWS
AppleSIM 'ware to allow quick switch of carriers
Arab States make play for greater government control of the internet
Nerds told to get lost in last-minute power grab bid at UN meeting
Brits: Google, can you scrape 60k pages from web, pleeease
Hey, c'mon Choc Factory, it's our 'right to be forgotten'
Of COURSE Stephen Elop's to blame for Nokia woes, says author
'Google did have some unique propositions for Nokia'
It's even GRIMMER up North after MEGA SKY BROADBAND OUTAGE
By 'eck! Eccles cake production thrown into jeopardy
Mobile coverage on trains really is pants
You thought it was just *insert your provider here*, but now we have numbers
Don't mess with Texas ('cos it's getting Google Fiber and you're not)
A bit late, but company says 1Gbps Austin network almost ready to compete with AT&T
prev story

Whitepapers

Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Win a year’s supply of chocolate
There is no techie angle to this competition so we're not going to pretend there is, but everyone loves chocolate so who cares.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.