Feeds

GSK runs out of juice over Ribena claims

I don't see any vitamin C in here...

Next gen security for virtualised datacentres

GlaxoSmithKline (GSK), manufacturer of iconic English thirst-quencher Ribena, has been squeezed before an Auckland (NZ) court for misleading consumers about the levels of vitamin C in the local version of its blackcurrant drink.

The company admitted to the Auckland District Court that it misled customers about the vitamin C content contained in Ribena.

GSK also said it may have led consumers up the garden path in advertisements saying that blackcurrants in Ribena had four times the vitamin C of oranges.

Judge Phil Gittos fined GSK $217,500 for 15 breaches of the Fair Trading Act. The company also has to place corrective advertisements in New Zealand's four largest regional newspapers outlining the exact vitamin C content of each of its Ribena products.

The charges, brought by the Commerce Commission, were the result of an investigation by two Auckland schoolgirls, then aged 14, who carried out the tests in 2004 as part of a school science project.

They tested the blackcurrant cordial against rival juices to find out which contained the most vitamin C.

Though Ribena's advertising campaign claims that "the blackcurrants in Ribena have four times the vitamin C of oranges", the girls found that each 100ml of Ribena contained only 22mg of vitamin C.

Just Juice products contained levels of about 72mg.

The girls complained to GSK, but after being fobbed off and told merely that "it's the blackcurrants have have it [vitamin C]", consumer affairs show Fair Go suggested they approach the Commerce Commission.

The commission's investigation found that although blackcurrants have more vitamin C than oranges, Ribena did not. It also found that cartoned 'Ready to Drink' Ribena, which claimed to have 7mg of vitamin C per 100g, had no detectable vitamin C at all.

According to Stuff.co.nz, commission lawyer Nick Flanagan said: "Many parents have been persuaded over many years that the product is healthy and good for children. In fact, the 'Ready to Drink' Ribena is high in sugar, more in fact than Coca Cola."

GSK Australia has also fessed to misleading advertising.

The Guardian reports that GSK said in a statement that the vitamin C concerns only affected products in Australia and New Zealand. "GSK has conducted thorough laboratory testing of vitamin C levels in Ribena in all other markets. This testing has confirmed that Ribena drinks in all other markets, including the UK, contain the stated levels of vitamin C, as prescribed on product labels." ®

Secure remote control for conventional and virtual desktops

More from The Register

next story
Our LOHAN spaceplane ballocket Kickstarter climbs through £8000
Through 25 per cent but more is needed: Get your UNIQUE rewards!
LOHAN tunes into ultra long range radio
And verily, Vultures shall speak status unto distant receivers
NASA to reformat Opportunity rover's memory from 125 million miles away
Interplanetary admins will back up data and get to work
SpaceX prototype rocket EXPLODES over Texas. 'Tricky' biz, says Elon Musk
No injuries or near injuries. Flight stayed in designated area
EOS, Lockheed to track space junk from Oz
WA facility gets laser-eyes out of the fog
Volcanic eruption in Iceland triggers CODE RED aviation warning
Lava-spitting Bárðarbunga prompts action from Met Office
LOHAN Kickstarter breaks NINETEEN THOUSAND of your EARTH POUNDS
That's right, OVER 9,000 beer tokens - and counting
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Advanced data protection for your virtualized environments
Find a natural fit for optimizing protection for the often resource-constrained data protection process found in virtual environments.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.