Feeds

UK kids to get free calls and texts in return for ads

No sir, I don't believe you are 16

SANS - Survey on application security programs

A mobile phone start-up will offer UK teenagers free phone calls and texts in return for listening to adverts from this summer.

Blyk, the company behind the scheme, has already signed Buena Vista, Coca-Cola, L'Oreal Paris, and Yell.com for the British launch. It is rumoured to be close to a network deal with Orange.

The company will target 16 to 24 year olds, who will "earn" free phone calls and text messages in exchange for receiving adverts on their phones.

A spokesman for Blyk couldn't tell us much more than that.

Pronounced "blick", the firm was co-founded by Pekka Ala-Pietla, who was president of Nokia from 1999 to 2005. The company is backed by private investors and Sofinnova Ventures.

The Reg is glad the last remaining teenager on the bus home who doesn't have a phone will now also be entertaining us with adverts as well as ringtones. ®

3 Big data security analytics techniques

More from The Register

next story
Virgin Media so, so SORRY for turning spam fire-hose on its punters
Hundreds of emails flood inboxes thanks to gaffe
A black box for your SUITCASE: Now your lost luggage can phone home – quite literally
Breakfast in London, lunch in NYC, and your clothes in Peru
AT&T threatens to pull out of FCC wireless auctions over purchase limits
Company wants ability to buy more spectrum space in auction
Turnbull leaves Australia's broadband blackspots in the dark
New Statement of Expectations to NBN Co offers get-out clauses for blackspot builds
Facebook claims 100 MEEELLION active users in India
Who needs China when you've got the next billion in your sights?
Facebook splats in-app chat, whacks brats into crack yakety-yak app
Jibber-jabbering addicts turfed out just as Zuck warned
Google looks to LTE and Wi-Fi to help it lube YouTube tubes
Bandwidth hogger needs tube embiggenment if it's to succeed
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.