Feeds

Yahoo! and Google act on click fraud

Fake clicks targeted

Combat fraud and increase customer satisfaction

Yahoo! and Google are taking action to counter click fraud. Yahoo! is appointing a click-fraud Czar and Google is trialing changes to its AdWords scheme.

Click fraud occurs when someone deliberately hits adverts on a website to rack up charges for a rival company.

It is not clear how big the problem is, but many companies claim, and receive, refunds for dodgy clicks. Advertisers fear that bills are being wrongly inflated and the search engines hold all the cards - it is all but impossible to know whether clicks on your adverts are genuine potential sales leads or not.

In response, Yahoo! is promoting company attorney Reggie Davis to the postion of VP of marketplace quality, with the job of reducing click fraud and ensuring customers trust the results they get.

Davis told Reuters that between 12 and 15 per cent of Yahoo! clicks are rejected and not charged for. But not all of these are actually fraudulent clicks.

Google, meanwhile, is beta testing a new way for US companies to pay for adverts. "Pay-for-action" allows advertisers to specify an action - like signing up to a newsletter, entering a competition, or even making a purchase - and pay Google on the basis of that action rather than just paying for a click-through to a website.

The search giant said the change would give advertisers more choice. The new scheme is designed to complement its current cost-per-click and cost-per-impression pricing models. ®

3 Big data security analytics techniques

More from The Register

next story
Dropbox defends fantastically badly timed Condoleezza Rice appointment
'Nothing is going to change with Dr. Rice's appointment,' file sharer promises
Audio fans, prepare yourself for the Second Coming ... of Blu-ray
High Fidelity Pure Audio – is this what your ears have been waiting for?
Did a date calculation bug just cost hard-up Co-op Bank £110m?
And just when Brit banking org needs £400m to stay afloat
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
Apple DOMINATES the Valley, rakes in more profit than Google, HP, Intel, Cisco COMBINED
Cook & Co. also pay more taxes than those four worthies PLUS eBay and Oracle
It may be ILLEGAL to run Heartbleed health checks – IT lawyer
Do the right thing, earn up to 10 years in clink
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.