Feeds

NBC and News Corp. prime YouTube, Google stuffer

If they DRM it, will they come?

Intelligent flash storage arrays

YouTube has a fight on its hands with News Corp. and NBC today announcing plans to create a premium online video distribution site well-backed by major media players.

The yet-unnamed service has initial content suppliers, MSN, Yahoo!, Time Warner/AOL and Myspace on its side of the ring, all itching for a piece of the pie currently dominated by the 'Tube. Each site will have its own embedded player displaying the video content. Shows such as "Heroes," "House," "24" and movies such as "Borat" and "Little Miss Sunshine" will be featured on the service when it rolls out. And users will be able to upload their own videos as well.

The service is set to debut this summer with initial advertisers Cadbury Schweppes, Cisco, Esurance, Intel and General Motors paying the bills.

The new video network may be a titillating prospect to media gloms eager to get content online but wary of YouTube's reputation of hosting unlicensed clips. The 'Tube was recently sued by Viacom for $1bn in damages over copyright infringement claims.

The fresh service would also mark an attempt by some very large, very powerful companies to wrestle online content control away from YouTube owner Google. (Hence the appearance of Yahoo!, Microsoft and others.)

The new site may face an uphill battle, however, to steal the hearts and minds of the immense YouTube clan. Market researcher Hitwise lists the service as the 12th most trafficked site on the internet.

“Anyone who believes in the value of ubiquitous distribution will find this announcement incredibly exciting,” said Jeff Zucker, CEO of NBC Universal. “This venture supercharges our distribution of protected, quality content to fans everywhere. Consumers get a hugely attractive aggregation of a wide range of content, and marketers get a novel way to connect with a large and highly engaged audience.”

A transitional management team for the new LA and New York-based company will be lead by NBCU's chief digital officer George Kliavkoff for the launch. The site's permanent management team will be announced shortly. ®

Internet Security Threat Report 2014

More from The Register

next story
MI6 oversight report on Lee Rigby murder: US web giants offer 'safe haven for TERRORISM'
PM urged to 'prioritise issue' after Facebook hindsight find
Assange™ slumps back on Ecuador's sofa after detention appeal binned
Swedish court rules there's 'great risk' WikiLeaker will dodge prosecution
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
'Internet Freedom Panel' to keep web overlord ICANN out of Russian hands – new proposal
Come back with our internet! cries Republican drawing up bill
What a Mesa: Apple vows to re-use titsup GT sapphire glass plant
Commits to American manufacturing ... of secret tech
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.