Feeds

Liverpool Victoria blows £2m to become LV=

'A contemporary expression of our mutuality'

Providing a secure and efficient Helpdesk

LogoWatch The Strategy Boutiques have evidently been busy down at Liverpool Victoria, the UK's biggest friendly society, which has spunked £2m in triumphantly transforming itself into LV=.

That new Liverpool Victoria logo: LV=The redefined brand frontage "draws on our heritage and our new look aims to present us in a more modern and vibrant way", according to the admirably restrained blurb.

In case you're pondering the full significance of this paradigm-shifting graphic, well, "the letters L and V have evolved from our heritage as Liverpool Victoria" while "the equals sign is a contemporary expression of our mutuality".

According to the Daily Telegraph (which signals its disapproval with the headline "160 years of tradition elbowed aside for LV="), LV='s big cheese Mike Rogers explained: "Although the existing identity had a great heritage, we only had 2pc spontaneous brand awareness. The new brand identity is a natural evolution of the Liverpool Victoria name."

The bottom line is that the new name is intended to be "shorter and more memorable". It's certainly shorter, but we have a question: just how on God's Green Earth are you supposed to pronounce this £2m example of rebranding madness? Answers on a postcard to El-Vee-Equals, or El-Vee-Is or whatever. ®

Bootnote

A complimentary nose ajax-fuelled flipchart presentation to Matthew Duggan for the tip-off.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Are you a fat boy? Get to university NOW, you PENNILESS SLACKER
Rotund types paid nearly 20% less than people who didn't eat all the pies
Oz carrier Tiger Air takes terror alerts to new heights
Don't doodle, it might cost you your flight
Emma Watson should SHUT UP, all this abuse is HER OWN FAULT
... said an anon coward who we really wish hadn't posted on our website
Japan develops robot CHEERLEADERS which RIDE on BALLS
'Will put smiles on faces worldwide', predicts corporate PR chief
Bruges Booze tubes to pump LOVELY BEER underneath city
Belgian booze pumped from underground
Amazon: Wish in one hand, Twit in the other – see which one fills first
#AmazonWishList A year's supply of Arran scotch, ta
Let it go, Steve: Ballmer bans iPads from his LA Clippers b-ball team
Can you imagine the scene? 'Hey guys, it's your new owner – WTF is that on your desk?'
Oi, London thief. We KNOW what you're doing - our PRECRIME system warned us
Aye, shipmate, it be just like that Minority Report
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Intelligent flash storage arrays
Tegile Intelligent Storage Arrays with IntelliFlash helps IT boost storage utilization and effciency while delivering unmatched storage savings and performance.
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.