Feeds

Italian consumers taking PS3s home already

Retailers ignore official launch schedule

Choosing a cloud hosting partner with confidence

Italian gamers have got their hands on Sony's PlayStation 3 two days before anyone else in Europe as local retailers flipped the finger at the consumer electronics giant's launch target of first thing this coming Friday.

The retailers appear to have been forced into the move by a single competitor. According to Trade Interactive Multimedia by way of a report on GamesIndustry.biz, the Darty chain this week took out national newspaper ads stating it would begin selling the next-generation console at 7pm today, more than 24 hours before the official launch time.

In response, Media World stores began selling PS3s at 9am this morning, and GamesStop appears to have begun doing so too. Others retailers with stock in place - and not all have, the report suggests - are expected to follow suit.

Sony expressed its disappointment with the early Italian launch and said it was still considering what action it may yet take against retailers who put the PS3 on sale ahead of the deadline.

Meanwhile, here in the UK, Game said it wouln't open its Oxford Street, London store's doors at midnight to offer buyers the chance to pick up a PS3, suggesting instead they tip up at 7am in the morning. The official launch will take place at the Virgin Megastore at midnight.

Top 5 reasons to deploy VMware with Tegile

More from The Register

next story
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
First in line to order a Nexus 6? AT&T has a BRICK for you
Black Screen of Death plagues early Google-mobe batch
Ford's B-Max: Fiesta-based runaround that goes THUNK
... when you close the slidey doors, that is ...
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Go beyond APM with real-time IT operations analytics
How IT operations teams can harness the wealth of wire data already flowing through their environment for real-time operational intelligence.
The total economic impact of Druva inSync
Examining the ROI enterprises may realize by implementing inSync, as they look to improve backup and recovery of endpoint data in a cost-effective manner.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.