Yahoo! search! goes! mobile!

So! do! adverts!

By John Oates • Get more from this author

Posted in Mobile, 20th March 2007 14:42 GMT

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Yahoo! is extending its search service to US mobile phone users.

Called Yahoo! oneSearch the service claims to be easier and quicker for consumers to use. The press release uses the example of searching for a film title which should give consumers a link to the official site, a user rating for the film, and links to local cinemas showing the film.

The company claims results are optimised for mobile users to offer answers rather than just web links. The service was previously known as Yahoo! Go for Mobile*.

The service does not use GPS or any other positioning software so the local results are dependent on you telling your phone where you are.

Paid-for results and display adverts are also included.

The service will be extended to other countries in the coming months.

More from Yahoo! here, or use the browser on your phone to go to m.yahoo.com.

*Yahoo! got in touch with the following clarification: "I just wanted to let you know that oneSearch was not ‘previously known as Yahoo! Go for mobile’, but is a feature of Yahoo! Go for Mobile 2.0,". Sorry for any confusion caused.®

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