Feeds

Toshiba slashes HD DVD player prices

PS3 counter attack

Boost IT visibility and business value

Toshiba's HD DVD players are set to become cheaper to buy in the US next month. On 1 April, its will apparently cut the price of its three-machine line-up by up to $200.

The high-end HDX-A2, mid-range HD-A20 and bottom-of-the-line HD-A2 currently retail for $1000, $600 and $500, respectively. But according to a recently published sales brochure from US online retailer OneCall.com, the prices of the lower end machines will fall to $500 and $400 at the start of April.

The price of the HDX-A2 is down as $800 - a $200 cut that appears to be immediately effective. A number of US online retailers are also listing the machine at the lower price or less, suggesting the price cut has indeed been made already.

Last week, Toshiba introduced the HD-A20 to Europe as the HD-EP10. The machine - launched in the US in January - adds support for the 1080p HD resolution to the HD-A2's feature set.

The essential guide to IT transformation

More from The Register

next story
Top Gun display for your CAR: Heads-up fighter pilot tech
Sadly Navdy kit doesn't include Sidewinder missile to blast traffic
Apple takes blade to 13-inch MacBook Pro with Retina display
Shaves price, not screen on mid-2014 model
iPhone 6 flip tip slips in Aussie's clip: Apple's 'reversible USB' leaks
New plug not compatible with official Type-C, according to fresh rumors
FEAST YOUR EYES: Samsung's Galaxy Alpha has an 'entirely new appearance'
Wow, it looks like nothing else on the market, for sure
TV transport tech, part 1: From server to sofa at the touch of a button
You won't believe how much goes into today's telly tech
YES YES YES! Apple patents mousy, pressure-sensing iVibrator
Fanbois prepare to experience the great Cupertin-O
Steve Jobs had BETTER BALLS than Atari, says Apple mouse designer
Xerox? Pff, not even in the same league as His Jobsiness
NVIDIA claims first 64-bit ARMv8 SoC for Androids
Mile-High 'Denver' Tegra K1 successor said to rival PC performance
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.