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Google confirms Adscape buy

In-game adverts

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Google has confirmed it has bought in-game advertising company Adscape Media.

The deal was first reported in February. Financial terms were not disclosed and the deal is now closed.

Google isn't releasing any figures on how it sees the market growing but said: "...we think there is great value in video game advertising. As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience."

The search giant said it had "no news to share" on how or when it would integrate Adscape's in-game advertising with Google's ad platform.

Analysts Yankee Group predicts the in-game advertising will hit $700m by 2010, up from $56m in 2005.

Read Google's statement here.®

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