Google confirms Adscape buy
Print storyIn-game adverts
Posted in Financial News, 19th March 2007 11:04 GMT
Understand how application security is evolving
Google has confirmed it has bought in-game advertising company Adscape Media.
The deal was first reported in February. Financial terms were not disclosed and the deal is now closed.
Google isn't releasing any figures on how it sees the market growing but said: "...we think there is great value in video game advertising. As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining a high quality, engaging user experience."
The search giant said it had "no news to share" on how or when it would integrate Adscape's in-game advertising with Google's ad platform.
Analysts Yankee Group predicts the in-game advertising will hit $700m by 2010, up from $56m in 2005.
Read Google's statement here.®
Can Outsiders Enhance Exchange?
The future of SaaS and IT infrastructure management
Airport insecurity: the case of lost laptops
Reducing messaging and web security costs with managed services
Win a Samsung C6625!
Is your cameraphone an oxymoron?
Reg Mobile and Wireless newsletter is go! go! go!
Sign up, sign up for The Register IT security newsletter