Feeds

If you must pirate, use counterfeit Windows

MS exec gets pragmatic about piracy

Protecting against web application threats using SSL

A senior Microsoft exec has admitted that some software piracy actually ends up benefiting the technology giant because it leads to purchases of other software packages.

In this way, some software pirates who might otherwise never try Microsoft products become paying customers, according to Microsoft business group president Jeff Raikes.

"If they're going to pirate somebody, we want it to be us rather than somebody else," Raikes told delegates at last week's Morgan Stanley Technology conference in San Francisco, Information Week reports.

Raikes' stance seems at odds with the Microsoft's recent aggressive anti-piracy push, via its controversial Windows Genuine Advantage Programme, which resulted in many instances where legitimate users were identified as using "dodgy" software. And that's to say nothing of the millions Microsoft spends every year on other anti-piracy initiatives.

Rather than saying that piracy isn't a problem per-se, Raikes reckons that between 20 and 25 per cent of US software is pirated, he argues pragmatically that it can have benefits over the long-run. "We understand that in the long run the fundamental asset is the installed base of people who are using our products," Raikes said. "What you hope to do over time is convert them to licensing the software," he said.

Although Microsoft has no intentions of scaling down (much less abandoning) its effort to chase software counterfeiters, Raikes argues that it's against its interests to push illegitimate users so hard that they wind up using alternative products. "You want to push towards getting legal licensing, but you don't want to push so hard that you lose the asset that's most fundamental in the business," Raikes said, adding that Microsoft is developing "pay-as-you-go" software pricing models in a bid to encourage low-income people in emerging countries to use its technology.

Raikes' intervention provides a welcome perspective on the software piracy debate which has for a long time been dominated by the simplistic argument, wheeled out ad nauseum by industry groups such as the Business Software Alliance, that a copy of pirated software is equivalent to a lost sale. ®

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Infosec geniuses hack a Canon PRINTER and install DOOM
Internet of Stuff securo-cockups strike yet again
'Speargun' program is fantasy, says cable operator
We just might notice if you cut our cables
Apple Pay is a tidy payday for Apple with 0.15% cut, sources say
Cupertino slurps 15 cents from every $100 purchase
Israeli spies rebel over mass-snooping on innocent Palestinians
'Disciplinary treatment will be sharp and clear' vow spy-chiefs
YouTube, Amazon and Yahoo! caught in malvertising mess
Cisco says 'Kyle and Stan' attack is spreading through compromised ad networks
Hackers pop Brazil newspaper to root home routers
Step One: try default passwords. Step Two: Repeat Step One until success
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
Microsoft to patch ASP.NET mess even if you don't
We know what's good for you, because we made the mess says Redmond
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Security and trust: The backbone of doing business over the internet
Explores the current state of website security and the contributions Symantec is making to help organizations protect critical data and build trust with customers.