Feeds

Non-glamorous gambling ads to hit UK from September

Sally Army up in Arms

Remote control for virtualized desktops

Ads for online and traditional gambling will hit the UK's airwaves from September, the government has confirmed.

But don't worry, the betting industry will be forbidden from producing ads thatl make betting seem glamorous, or exploit the vulnerable.

Restrictions on ads by gambling outfits – whether online or on the high street – are being dumped as part of the Gambling Act 2005, which has loosened gambling regulations in the UK.

New guidelines were released today by the Committee of Advertising Practice. These rule out ads that "portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm". Children and young persons will be spared exploitation, apparently, and ads must not be associated with youth culture.

Suggestions that gambling can be "a solution to financial concerns" will be verboten, as will be the linking of gambling to "sexual success or enhanced attractiveness".

Does this present a challenge to the gambling industry's efforts to promote itself?

Hardly. With James Bond on the one hand and the Vegas-obsessed Hip Hop industry on the other, the entertainment industry is already doing the gambling industry's dirty work for it. Casino operators could probably get away with just printing their name and address and leaving it at that.

It was left to the Salvation Army to bang for the drum for keeping restrictions on gambling ads. Captain Matt Spencer, from The Salvation Army's Public Affairs Unit pointed out in a statement that "adverts are designed to stimulate demand", adding that "gambling should not be considered a normal 'leisure' activity since it can be highly addictive and damaging". ®

Internet Security Threat Report 2014

More from The Register

next story
Bada-Bing! Mozilla flips Firefox to YAHOO! for search
Microsoft system will be the default for browser in US until 2020
NSA mass spying reform KILLED by US Senators
Democrats needed just TWO more votes to keep alive bill reining in some surveillance
Be real, Apple: In-app goodie grab games AREN'T FREE – EU
Cupertino stands down after Euro legal threats
'Cleantech' a dirty word for VCs? RUBBISH!
They just think the current schemes are terrible
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Beginner's guide to SSL certificates
De-mystify the technology involved and give you the information you need to make the best decision when considering your online security options.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.