Feeds

Non-glamorous gambling ads to hit UK from September

Sally Army up in Arms

High performance access to file storage

Ads for online and traditional gambling will hit the UK's airwaves from September, the government has confirmed.

But don't worry, the betting industry will be forbidden from producing ads thatl make betting seem glamorous, or exploit the vulnerable.

Restrictions on ads by gambling outfits – whether online or on the high street – are being dumped as part of the Gambling Act 2005, which has loosened gambling regulations in the UK.

New guidelines were released today by the Committee of Advertising Practice. These rule out ads that "portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm". Children and young persons will be spared exploitation, apparently, and ads must not be associated with youth culture.

Suggestions that gambling can be "a solution to financial concerns" will be verboten, as will be the linking of gambling to "sexual success or enhanced attractiveness".

Does this present a challenge to the gambling industry's efforts to promote itself?

Hardly. With James Bond on the one hand and the Vegas-obsessed Hip Hop industry on the other, the entertainment industry is already doing the gambling industry's dirty work for it. Casino operators could probably get away with just printing their name and address and leaving it at that.

It was left to the Salvation Army to bang for the drum for keeping restrictions on gambling ads. Captain Matt Spencer, from The Salvation Army's Public Affairs Unit pointed out in a statement that "adverts are designed to stimulate demand", adding that "gambling should not be considered a normal 'leisure' activity since it can be highly addictive and damaging". ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Putin tells Snowden: Russia conducts no US-style mass surveillance
Gov't is too broke for that, Russian prez says
One year on: diplomatic fail as Chinese APT gangs get back to work
Mandiant says past 12 months shows Beijing won't call off its hackers
Record labels sue Pandora over vintage song royalties
Companies want payout on recordings made before 1972
Lavabit loses contempt of court appeal over protecting Snowden, customers
Judges rule complaints about government power are too little, too late
MtGox chief Karpelès refuses to come to US for g-men's grilling
Bitcoin baron says he needs another lawyer for FinCEN chat
Don't let no-hire pact suit witnesses call Steve Jobs a bullyboy, plead Apple and Google
'Irrelevant' character evidence should be excluded – lawyers
Edward Snowden on his Putin TV appearance: 'Why all the criticism?'
Denies Q&A cameo was meant to slam US, big-up Russia
Judge halts spread of zombie Nortel patents to Texas in Google trial
Epic Rockstar patent war to be waged in California
EFF: Feds plan to put 52 MILLION FACES into recognition database
System would identify faces as part of biometrics collection
Ex-Tony Blair adviser is new top boss at UK spy-hive GCHQ
Robert Hannigan to replace Sir Iain Lobban in the autumn
prev story

Whitepapers

SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.