Feeds

Non-glamorous gambling ads to hit UK from September

Sally Army up in Arms

The essential guide to IT transformation

Ads for online and traditional gambling will hit the UK's airwaves from September, the government has confirmed.

But don't worry, the betting industry will be forbidden from producing ads thatl make betting seem glamorous, or exploit the vulnerable.

Restrictions on ads by gambling outfits – whether online or on the high street – are being dumped as part of the Gambling Act 2005, which has loosened gambling regulations in the UK.

New guidelines were released today by the Committee of Advertising Practice. These rule out ads that "portray, condone or encourage gambling behaviour that is socially irresponsible or could lead to financial, social or emotional harm". Children and young persons will be spared exploitation, apparently, and ads must not be associated with youth culture.

Suggestions that gambling can be "a solution to financial concerns" will be verboten, as will be the linking of gambling to "sexual success or enhanced attractiveness".

Does this present a challenge to the gambling industry's efforts to promote itself?

Hardly. With James Bond on the one hand and the Vegas-obsessed Hip Hop industry on the other, the entertainment industry is already doing the gambling industry's dirty work for it. Casino operators could probably get away with just printing their name and address and leaving it at that.

It was left to the Salvation Army to bang for the drum for keeping restrictions on gambling ads. Captain Matt Spencer, from The Salvation Army's Public Affairs Unit pointed out in a statement that "adverts are designed to stimulate demand", adding that "gambling should not be considered a normal 'leisure' activity since it can be highly addictive and damaging". ®

The essential guide to IT transformation

More from The Register

next story
Super Cali signs a kill-switch, campaigners say it's atrocious
Remote-death button bad news for crooks, protesters – and great news for hackers?
UK government accused of hiding TRUTH about Universal Credit fiasco
'Reset rating keeps secrets on one-dole-to-rule-them-all plan', say MPs
Caught red-handed: UK cops, PCSOs, specials behaving badly… on social media
No Mr Fuzz, don't ask a crime victim to be your pal on Facebook
e-Borders fiasco: Brits stung for £224m after US IT giant sues UK govt
Defeat to Raytheon branded 'catastrophic result'
Ex US cybersecurity czar guilty in child sex abuse website case
Health and Human Services IT security chief headed online to share vile images
Don't even THINK about copyright violation, says Indian state
Pre-emptive arrest for pirates in Karnataka
The police are WRONG: Watching YouTube videos is NOT illegal
And our man Corfield is pretty bloody cross about it
Felony charges? Harsh! Alleged Anon hackers plead guilty to misdemeanours
US judge questions harsh sentence sought by prosecutors
prev story

Whitepapers

A new approach to endpoint data protection
What is the best way to ensure comprehensive visibility, management, and control of information on both company-owned and employee-owned devices?
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Maximize storage efficiency across the enterprise
The HP StoreOnce backup solution offers highly flexible, centrally managed, and highly efficient data protection for any enterprise.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.