Feeds

Disney launches interactive site for mums

While Eisner invests in web content studio

The essential guide to IT transformation

Disney is launching a new website, Disney Family, aimed specifically at mums. The media giant says the site will host user generated articles, and will eventually form a "Parent Pedia", with information on hundreds of subjects of interest to mums and dads.

The move is seen as something of a departure for the firm, which has so far kept its distance from the web. Although it has vigourously defended its trademarks and copyrights, and used the web to promote its own products, this is its first foray into the world of interactive webbery.

The site will go live later this week, but will be in beta until the summer.

Forrester Research principal analyst Josh Bernoff said the launch was "uncharacteristic" of Disney, noting that the firm tends to prefer to be completely in control.

"To get community right, you need to have the right mix between homegrown content plus the ability to loop in people and content from outside. That takes guts because you don't really know what users are going to say," he told Associated Press.

Disney Online executive vice president Paul Yanover said the company was responding to consumer demand. Parents want openness, he said, along with content from Disney as well.

Yanover is clear that it will not all be a Disney promotion: the site will feature Disney content, and will promote Disney products, but it will also carry other advertising to pay its way, and maybe make a bit of extra cash.

In this context, he says, Disney doesn't just mean Disney products, it is all about being a trusted brand.

In related news, ex-Disney CEO Michael Eisner has also launched a new venture this week. His VC firm is backing a startup studio, Vuguru, that produces film content for the net, portable media devices and mobile phones.

Its first project is a series called Prom Queen, a mystery set in the final two weeks of high school. Each of the 80 episodes is just 90 seconds long, and can be accessed from 2 April via YouTube, PromQueen.tv, and ElleGirl.com. ®

Next gen security for virtualised datacentres

More from The Register

next story
MEN WANTED to satisfy town full of yearning BRAZILIAN HOTNESS
'Prettier, better organised, more harmonious than if men were in charge'
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
prev story

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?