Feeds

Disney launches interactive site for mums

While Eisner invests in web content studio

Combat fraud and increase customer satisfaction

Disney is launching a new website, Disney Family, aimed specifically at mums. The media giant says the site will host user generated articles, and will eventually form a "Parent Pedia", with information on hundreds of subjects of interest to mums and dads.

The move is seen as something of a departure for the firm, which has so far kept its distance from the web. Although it has vigourously defended its trademarks and copyrights, and used the web to promote its own products, this is its first foray into the world of interactive webbery.

The site will go live later this week, but will be in beta until the summer.

Forrester Research principal analyst Josh Bernoff said the launch was "uncharacteristic" of Disney, noting that the firm tends to prefer to be completely in control.

"To get community right, you need to have the right mix between homegrown content plus the ability to loop in people and content from outside. That takes guts because you don't really know what users are going to say," he told Associated Press.

Disney Online executive vice president Paul Yanover said the company was responding to consumer demand. Parents want openness, he said, along with content from Disney as well.

Yanover is clear that it will not all be a Disney promotion: the site will feature Disney content, and will promote Disney products, but it will also carry other advertising to pay its way, and maybe make a bit of extra cash.

In this context, he says, Disney doesn't just mean Disney products, it is all about being a trusted brand.

In related news, ex-Disney CEO Michael Eisner has also launched a new venture this week. His VC firm is backing a startup studio, Vuguru, that produces film content for the net, portable media devices and mobile phones.

Its first project is a series called Prom Queen, a mystery set in the final two weeks of high school. Each of the 80 episodes is just 90 seconds long, and can be accessed from 2 April via YouTube, PromQueen.tv, and ElleGirl.com. ®

Top three mobile application threats

More from The Register

next story
Och aye! It's the Loch Ness Monster – but only Apple fanbois can see it
Fondleslab-friendly beastie's wake spotted... OR WAS IT?
Japanese boffin EYES up big bucks with strap-on digi-glasses
AgencyGlass saddles user with creepy OLED display
Sleuths find nosy NORKS drones on the Chinternet
UAVs likely to have been made in the Middle Kingdom
Spanish village called 'Kill the Jews' mulls rebranding exercise
Not exactly attractive to the Israeli tourist demographic
Dorian Nakamoto gets $23,000 payout over Bitcoin invention saga
Maintains he didn't create cryptocurrency, but will join community
Pirate Bay's 10 millionth upload: Colour us shocked, a SMUT FLICK
P2P badboys show online piracy is alive and humping
Teen girl arrested with 70-year-old man's four inch weapon inside her
Charged with introducing .22 snubbie to penile facility. It wasn't firing blanks
Oz bank in comedy Heartbleed blog FAIL
Bank: 'We are now safely patched.' Customers: 'You were using OpenSSL?'
Forget the beach 'n' boardwalk, check out the Santa Cruz STEVE JOBS FOUNTAIN
Reg reader snaps shot of touching tribute to Apple icon
prev story

Whitepapers

Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Mainstay ROI - Does application security pay?
In this whitepaper learn how you and your enterprise might benefit from better software security.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.