Feeds

Disney launches interactive site for mums

While Eisner invests in web content studio

Choosing a cloud hosting partner with confidence

Disney is launching a new website, Disney Family, aimed specifically at mums. The media giant says the site will host user generated articles, and will eventually form a "Parent Pedia", with information on hundreds of subjects of interest to mums and dads.

The move is seen as something of a departure for the firm, which has so far kept its distance from the web. Although it has vigourously defended its trademarks and copyrights, and used the web to promote its own products, this is its first foray into the world of interactive webbery.

The site will go live later this week, but will be in beta until the summer.

Forrester Research principal analyst Josh Bernoff said the launch was "uncharacteristic" of Disney, noting that the firm tends to prefer to be completely in control.

"To get community right, you need to have the right mix between homegrown content plus the ability to loop in people and content from outside. That takes guts because you don't really know what users are going to say," he told Associated Press.

Disney Online executive vice president Paul Yanover said the company was responding to consumer demand. Parents want openness, he said, along with content from Disney as well.

Yanover is clear that it will not all be a Disney promotion: the site will feature Disney content, and will promote Disney products, but it will also carry other advertising to pay its way, and maybe make a bit of extra cash.

In this context, he says, Disney doesn't just mean Disney products, it is all about being a trusted brand.

In related news, ex-Disney CEO Michael Eisner has also launched a new venture this week. His VC firm is backing a startup studio, Vuguru, that produces film content for the net, portable media devices and mobile phones.

Its first project is a series called Prom Queen, a mystery set in the final two weeks of high school. Each of the 80 episodes is just 90 seconds long, and can be accessed from 2 April via YouTube, PromQueen.tv, and ElleGirl.com. ®

Security for virtualized datacentres

More from The Register

next story
MEN: For pity's sake SLEEP with LOTS of WOMEN - and avoid Prostate Cancer
And, um, don't sleep with other men. If that's what worries you
Jim Beam me up, Scotty! WHISKY from SPAAACE returns to Earth
They're insured for $1m, before you thirsty folks make plans
Now: The REAL APPLE NEWS you need to know
OMG! Gravity's totes amazeballs. Calm down, George Clooney, not your film
Boffins who stare at goats: I do believe they’re SHRINKING
Alpine chamois being squashed by global warming
Let's make an app that POSTS your POO to APPLE HQ
Plus: It's OPEN WARFARE in the Linux greybeard world
FedEx helps deliver THOUSANDS of spam messages DIRECT to its Blighty customers
Don't worry Wilson, I'll do all the paddling. You just hang on
Adorkable overshare of words like photobomb in this year's dictionaries
And hipsters are finally defined as self-loathing. Sort of
Not a loyal follower of @BritishMonarchy? You missed The QUEEN*'s first Tweet
Her Maj opens 'Information Age' at the Science Museum
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Website security in corporate America
Find out how you rank among other IT managers testing your website's vulnerabilities.