Feeds

Blogebrities campaign for fair treatment

Want to have their cake and blog about it

Beginner's guide to SSL certificates

SXSW Professional bloggers have demanded to be taken still more seriously by mainstream media and have current measures of their blog-induced fame reassessed.

In a session at SXSW entitled "The Rise of Blogebrity", a panel including Valleywag's fired gossip funnel Nick Douglas and self-confessed "die hard feminist" and ex-Rocketboomer Amanda Congdon mused on what it is like to be mildly well known in the internet era.

Blog advertising broker Henry Copeland, who sells sponsorship for 100 million page impressions per month Hollywood gossip blog PerezHilton.com, complained the recent Forbes magazine Web Celeb 25 took less heed of audience figures, and more of who has access to friends in traditional media.

As Douglas sardonically pointed out though, fame in most forms is not necessarily related to achievements. He said: "How many people have actually seen any media involving Anna Nicole Smith and yet how many of us heard the news for a week when she died. If we're going to have fairness in the ranking of blogebrities then that would already be a one-up on normal celebrities."

Congdon, one of the few fortunates to have enjoyed extensive coverage of their ascent, railed against a persistant "stigma in Hollywood" surrounding online content, despite having signed on to produce online video for Disney-owned ABC.

Similarly, having parted company with the blog which made his name, Douglas set up his own geek lifestyle video show Look Shiny. He said: "[At ValleyWag] I could bore thousands of people a day. That's what I'm shooting for."

All four bloggers on the panel expressed resentment at being identified with one blog product, rather than as a public figure in their own right.

The question remains though as to why anyone should feel the need to deploy the abortion of a neologism that is "blogebrity". Actors aren't known as "pretendebrities", nor musicians as "tunebrities". In pushing for fair treatment in areas of legitimacy, top bloggers may also have to be willing to give up special treatment in terms of buzzwords and desperate-to-get-it magazine pieces from the likes of Time and Forbes. ®

Choosing a cloud hosting partner with confidence

More from The Register

next story
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Google's whois results say it's a lousy smut searcher
Run whois google.com or whois microsoft.com. We dare you, you PIG◙◙◙◙ER
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
prev story

Whitepapers

Why cloud backup?
Combining the latest advancements in disk-based backup with secure, integrated, cloud technologies offer organizations fast and assured recovery of their critical enterprise data.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Designing and building an open ITOA architecture
Learn about a new IT data taxonomy defined by the four data sources of IT visibility: wire, machine, agent, and synthetic data sets.
How to determine if cloud backup is right for your servers
Two key factors, technical feasibility and TCO economics, that backup and IT operations managers should consider when assessing cloud backup.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.