Feeds

Blogebrities campaign for fair treatment

Want to have their cake and blog about it

Eight steps to building an HP BladeSystem

SXSW Professional bloggers have demanded to be taken still more seriously by mainstream media and have current measures of their blog-induced fame reassessed.

In a session at SXSW entitled "The Rise of Blogebrity", a panel including Valleywag's fired gossip funnel Nick Douglas and self-confessed "die hard feminist" and ex-Rocketboomer Amanda Congdon mused on what it is like to be mildly well known in the internet era.

Blog advertising broker Henry Copeland, who sells sponsorship for 100 million page impressions per month Hollywood gossip blog PerezHilton.com, complained the recent Forbes magazine Web Celeb 25 took less heed of audience figures, and more of who has access to friends in traditional media.

As Douglas sardonically pointed out though, fame in most forms is not necessarily related to achievements. He said: "How many people have actually seen any media involving Anna Nicole Smith and yet how many of us heard the news for a week when she died. If we're going to have fairness in the ranking of blogebrities then that would already be a one-up on normal celebrities."

Congdon, one of the few fortunates to have enjoyed extensive coverage of their ascent, railed against a persistant "stigma in Hollywood" surrounding online content, despite having signed on to produce online video for Disney-owned ABC.

Similarly, having parted company with the blog which made his name, Douglas set up his own geek lifestyle video show Look Shiny. He said: "[At ValleyWag] I could bore thousands of people a day. That's what I'm shooting for."

All four bloggers on the panel expressed resentment at being identified with one blog product, rather than as a public figure in their own right.

The question remains though as to why anyone should feel the need to deploy the abortion of a neologism that is "blogebrity". Actors aren't known as "pretendebrities", nor musicians as "tunebrities". In pushing for fair treatment in areas of legitimacy, top bloggers may also have to be willing to give up special treatment in terms of buzzwords and desperate-to-get-it magazine pieces from the likes of Time and Forbes. ®

Reducing security risks from open source software

More from The Register

next story
Motorist 'thought car had caught fire' as Adele track came on stereo
'FIRE' caption on dashboard prompts dunderheaded hard shoulder halt
Delaware pair nabbed for getting saucy atop Mexican eatery
Burrito meets soft taco in alleged rooftop romp outrage
Japanese artist cuffed for disseminating 3D ladyparts files
Printable genitalia fall foul of 'obscene material' laws
Carlos: Slim your working week to just three days of toil
'Midas World' vision suggests you retire later, watch more tellie and buy more stuff
Brit Rockall adventurer poised to quit islet
Occupation records broken, champagne corks popped
Apple: No, China. iPhone is NOT public enemy number 1
Beijing fears it could beam secrets back to America
Canuck reader threatens suicide over exact dimensions of SPAAAACE!
How many As? Reg hack's writing cops a shoeing
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.