Feeds

EC relaxes rules for new format broadcasters

Audiovisual without frontiers

Security for virtualized datacentres

The European Commission has relaxed the rules on advertising for the audiovisual sector in response to the growth of media services such as video-on-demand.

The commission is modernising its "Television without Frontiers" directive with the intention of creating a new "Audiovisual without Frontiers". The aim is to create a level playing field in Europe for emerging audiovisual services such as mobile TV.

Brussels intends to use the new directive to ensure audiovisual media service providers (other than regular TV broadcasters) such as providers of video-on-demand or providers of downloadable audiovisual content for mobiles, will have to comply only with communications legislation of the country where they are established - not with differing national legal systems of all 27 member states.

Rules on TV advertising are to be less detailed than under the current directive. The decision on how and when to interrupt free-to-air TV programmes by advertising will be left to broadcasters and filmmakers and not predetermined in Brussels.

Limitations to advertising will still apply though, and the overall quantity of advertising remains limited to 12 minutes in any given hour. Films, children's programmes, current affairs programmes, and news are not to be interrupted by adverts more than once every 30 minutes.

"New forms of commercial such as product placement have the potential to provide significant revenues for TV broadcasters and the audiovisual industry as a whole," said Viviane Reding, Information Society and Media Commissioner.

"I appreciate that both the European Parliament and the Council have supported the commission's view that here, we need to support the competitiveness of European film, while at the same time clearly excluding product placement from children's programmes, news, documentaries, and current affairs programmes."

Copyright © 2007, ENN

Reducing the cost and complexity of web vulnerability management

More from The Register

next story
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
JINGS! Microsoft Bing called Scots indyref RIGHT!
Redmond sporran metrics get one in the ten ring
Driving with an Apple Watch could land you with a £100 FINE
Bad news for tech-addicted fanbois behind the wheel
Murdoch to Europe: Inflict MORE PAIN on Google, please
'Platform for piracy' must be punished, or it'll kill us in FIVE YEARS
Phones 4u website DIES as wounded mobe retailer struggles to stay above water
Founder blames 'ruthless network partners' for implosion
Found inside ISIS terror chap's laptop: CELINE DION tunes
REPORT: Stash of terrorist material found in Syria Dell box
Sony says year's losses will be FOUR TIMES DEEPER than thought
Losses of more than $2 BILLION loom over troubled Japanese corp
Show us your Five-Eyes SECRETS says Privacy International
Refusal to disclose GCHQ canteen menus and prices triggers Euro Human Rights Court action
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.