Feeds

ITV extends Local on-demand service

Are you local?

Top three mobile application threats

ITV Local is now open for business in London and Central, after a year of trials in the Meridian region. The online service offers local news, documentaries and films, bulked out with the inevitable user-generated content.

Being able to call up the last episode of London, Central and Meridian Tonight (or Today) is the biggest feature, with stories broken down by area and subject.

Other content includes features on local events and documentaries covering local interest. The user-generated content is sparse, but the quality is high - though how long that continues will have to be seen.

The content is strangely compelling in an on-demand format, and viewers who would never consider watching their local roundup might find themselves drawn into a documentary on steam trains near London, or a feature on the nightlife of an Underground station.

Advertising is kept to a minimum: with only in-programme sponsorship in video, and a standard (static) banner advertisement or two. Links to classified advertisements and other services such as Friends Reunited (bought by ITV 18 months ago) are also provided, and should go some way towards paying for the free-to-customers service.

As an entry to the world of on-demand TV, it's well worth a look, even if you're not interested in knowing the secret talents of London's bus drivers. ®

Combat fraud and increase customer satisfaction

More from The Register

next story
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
AMD unveils Godzilla's graphics card – 'the world's fastest, period'
The Radeon R9 295X2: Water-cooled, 5,632 stream processors, 11.5TFLOPS
Sony battery recall as VAIO goes out with a bang, not a whimper
The perils of having Panasonic as a partner
NORKS' own smartmobe pegged as Chinese landfill Android
Fake kit in the hermit kingdom? That's just Kim Jong-un-believable!
prev story

Whitepapers

Designing a defence for mobile apps
In this whitepaper learn the various considerations for defending mobile applications; from the mobile application architecture itself to the myriad testing technologies needed to properly assess mobile applications risk.
3 Big data security analytics techniques
Applying these Big Data security analytics techniques can help you make your business safer by detecting attacks early, before significant damage is done.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Securing web applications made simple and scalable
In this whitepaper learn how automated security testing can provide a simple and scalable way to protect your web applications.