Feeds

ITV extends Local on-demand service

Are you local?

Choosing a cloud hosting partner with confidence

ITV Local is now open for business in London and Central, after a year of trials in the Meridian region. The online service offers local news, documentaries and films, bulked out with the inevitable user-generated content.

Being able to call up the last episode of London, Central and Meridian Tonight (or Today) is the biggest feature, with stories broken down by area and subject.

Other content includes features on local events and documentaries covering local interest. The user-generated content is sparse, but the quality is high - though how long that continues will have to be seen.

The content is strangely compelling in an on-demand format, and viewers who would never consider watching their local roundup might find themselves drawn into a documentary on steam trains near London, or a feature on the nightlife of an Underground station.

Advertising is kept to a minimum: with only in-programme sponsorship in video, and a standard (static) banner advertisement or two. Links to classified advertisements and other services such as Friends Reunited (bought by ITV 18 months ago) are also provided, and should go some way towards paying for the free-to-customers service.

As an entry to the world of on-demand TV, it's well worth a look, even if you're not interested in knowing the secret talents of London's bus drivers. ®

Intelligent flash storage arrays

More from The Register

next story
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
Don't wait for that big iPad, order a NEXUS 9 instead, industry little bird says
Google said to debut next big slab, Android L ahead of Apple event
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
Ex-US Navy fighter pilot MIT prof: Drones beat humans - I should know
'Missy' Cummings on UAVs, smartcars and dying from boredom
A drone of one's own: Reg buyers' guide for UAV fanciers
Hardware: Check. Software: Huh? Licence: Licence...?
The Apple launch AS IT HAPPENED: Totally SERIOUS coverage, not for haters
Fandroids, Windows Phone fringe-oids – you wouldn't understand
Apple SILENCES Bose, YANKS headphones from stores
The, er, Beats go on after noise-cancelling spat
prev story

Whitepapers

Cloud and hybrid-cloud data protection for VMware
Learn how quick and easy it is to configure backups and perform restores for VMware environments.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Three 1TB solid state scorchers up for grabs
Big SSDs can be expensive but think big and think free because you could be the lucky winner of one of three 1TB Samsung SSD 840 EVO drives that we’re giving away worth over £300 apiece.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.