Feeds

Guy Goma, YouTube and the BBC

How copyright has to leak

Top 5 reasons to deploy VMware with Tegile

It never worked. All it really achieved was to sell software to people who over-wrote the regional control data in their DVD players, and put money into the pockets of counterfeiters who had a clear run at the secondary regions in the weeks while the copyright owners were daydreaming in their primary markets.

Instead, we are now looking at a different type of copyright. Not copyright, but firstright.

To succeed as a firstright owner requires a completely different approach to intellectual property. That approach is summarised in one word: "agility." If you can't stop the stuff leaking out into public ownership, you can at least try to make sure that it's easiest for them to get it from sources where you earn revenue.

So you actually give it away. You give your songs to radio stations, and tell them to play them - as long as they tell people they can get the thing from you. You put chapters of your book - in Ascii form - free on your web site and tell bloggers to quote you - as long as they link back to you.

The vital part of the meeja chain is speed and agility. Reach the maximum number as quickly as possible. Make sure that people know what's available as soon as it is available, and have a good price - one that makes money for you - even if it isn't the highest possible price.

So the BBC is putting its copyright material up on YouTube. Not because YouTube is paying the BBC a fortune for this material, but because it will encourage people to come back to the BBC and say: "Hey! you do some good stuff, and I want to see more of it." And, realistically, because the BBC can't really stop YouTube from putting it up, anyway.

Well, nearly right. I suppose the BBC could stop YouTube. And then a hundred bittorrents will launch and the material will leak out anyway, through sources which don't acknowledge the BBC, don't link to the BBC website, and don't have any way of paying the BBC even if they could be found and invoiced.

The pipeline of intellectual property has to leak. Stuff has to get out, so people know what's in it. If you try to seal it off so it doesn't leak, quite simply, no one will be interested. And, probably more significantly, you won't succeed anyway. ®

Beginner's guide to SSL certificates

More from The Register

next story
Facebook pays INFINITELY MORE UK corp tax than in 2012
Thanks for the £3k, Zuck. Doh! you're IN CREDIT. Guess not
Happiness economics is bollocks. Oh, UK.gov just adopted it? Er ...
Opportunity doesn't knock; it costs us instead
YARR! Pirates walk the plank: DMCA magnets sink in Google results
Spaffing copyrighted stuff over the web? No search ranking for you
In the next four weeks, 100 people will decide the future of the web
While America tucks into Thanksgiving turkey, the world will be taking over the net
Microsoft EU warns: If you have ties to the US, Feds can get your data
European corps can't afford to get complacent while American Big Biz battles Uncle Sam
Don't bother telling people if you lose their data, say Euro bods
You read that right – with the proviso that it's encrypted
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.