Feeds

BBC promos go GooTube

Trailer park

Boost IT visibility and business value

The BBC played down a new agreement to license content to Google's YouTube website today. Corporation executives admitted that the initial scope of the deal doesn't expand on what the Beeb already offers through its website.

Three branded YouTube "channels" will show promotional clips and news clips from the BBC, the BBC's commercial division Worldwide, and its news service World. Thirty news clips a day will be available on the latter. Two of the three "channels" will show advertisements alongside the clips.

Original programming is scant: video diaries from Dr Who and Life On Mars have been promised, for example.

"This deal is absolutely no different to what BBC World has offered for years, we have deals to offer clips on websites such as Yahoo!," BBC Worldwide's David Moody.

Ashley Highfield, the BBC's new media chief, agreed, explaining the deal "not about distributing content like full-length programmes; YouTube is a promotional vehicle for us".

Executives also said the deal was a testing ground for the BBC's own iPlayer. YouTube surfers have more chance of stumbling across BBC content, while the corporation also gets Google to shoulder the burden of hosting the material. A win-win for the BBC, then?

King Penguins - BBC on YouTube

There's no need for bad language: King Penguins on YouTube

The problem is, the complexities of adhering to the corporation's charter using a global medium are already making a monkey out of director general Mark Thompson's goal to have BBC content available "anytime, anywhere".

Two thirds of the promo content won't be available to UK users - because the BBC isn't permitted to show advertisements in the UK. Meanwhile, much of the BBC's digital content can't be viewed outside the UK.

So what you can see and where is all a bit of a crapshoot. Despite its multi-million pound investment in digital services, the BBC now trails latecomers like Channel 4, which now offers UK citizens a broadband VoD service for Windows PCs. ®

Build a business case: developing custom apps

More from The Register

next story
BBC goes offline in MASSIVE COCKUP: Stephen Fry partly muzzled
Auntie tight-lipped as major outage rolls on
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
White? Male? You work in tech? Let us guess ... Twitter? We KNEW it!
Grim diversity numbers dumped alongside Facebook earnings
Microsoft: We're making ONE TRUE WINDOWS to rule us all
Enterprise, Windows still power firm's shaky money-maker
HP, Microsoft prove it again: Big Business doesn't create jobs
SMEs get lip service - what they need is dinner at the Club
ITC: Seagate and LSI can infringe Realtek patents because Realtek isn't in the US
Land of the (get off scot) free, when it's a foreign owner
Dude, you're getting a Dell – with BITCOIN: IT giant slurps cryptocash
1. Buy PC with Bitcoin. 2. Mine more coins. 3. Goto step 1
There's NOTHING on TV in Europe – American video DOMINATES
Even France's mega subsidies don't stop US content onslaught
You! Pirate! Stop pirating, or we shall admonish you politely. Repeatedly, if necessary
And we shall go about telling people you smell. No, not really
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.