Feeds

Online ads diet planned for Adobe Photoshop

Thinks free

Secure remote control for conventional and virtual desktops

Adobe Systems is the latest boxed-product vendor to put its software online and embrace the ads-based revenue model.

Adobe will launch a free version of its expensive Photoshop photo manipulation software online in the next six months, while hoping to derive income from the internet advertising boom. The service will use an enhanced version of Adobe Remix video edition currently available through the Photobucket site.

Adobe is following Microsoft in trying to build a viable online business. Having acknowledged it was caught napping, Microsoft is slowly rolling out a mixed and - at times confused - bag of free, subscription and ads-funded online services driven by search.

Adobe's chief executive Bruce Chizen billed online Photoshop as an attempt to gain an edge on Google in online content creation. The goal appears to be to tap a growing community of new content creators, while also maintaining its offline business by bouncing power users up to full editions of Photoshop.

Google has begun offering simple website creation tools that are spiced up with storage and desktop applications through Google Apps for Your Domain.

Adobe also faces a challenge from Microsoft, which is courting Adobe ColdFusion developers through the Expression website and content creation suite.

Adobe's approach to seeding the market until now has been through Photoshop Elements, a cut-down version of the full Photoshop suite that can run to $800. Photoshop Elements can be purchased for less than $100 and also ships with some PC and Mac peripherals, such as scanners.

Free, online Photoshop comes as Adobe also seeks to remain relevant to the needs of web and open source developers. Adobe last November released code for its ubiquitous Flash media player to the Mozilla Foundation, for the community to help improve interoperability with Firefox. ®

Providing a secure and efficient Helpdesk

More from The Register

next story
Not appy with your Chromebook? Well now it can run Android apps
Google offers beta of tricky OS-inside-OS tech
Greater dev access to iOS 8 will put us AT RISK from HACKERS
Knocking holes in Apple's walled garden could backfire, says securo-chap
NHS grows a NoSQL backbone and rips out its Oracle Spine
Open source? In the government? Ha ha! What, wait ...?
Google extends app refund window to two hours
You now have 120 minutes to finish that game instead of 15
Intel: Hey, enterprises, drop everything and DO HADOOP
Big Data analytics projected to run on more servers than any other app
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Secure remote control for conventional and virtual desktops
Balancing user privacy and privileged access, in accordance with compliance frameworks and legislation. Evaluating any potential remote control choice.