Feeds

Middle England battles Strategy Boutiques

Mother tongue menaced by 'product-set deep dives'

Build a business case: developing custom apps

Readers of the Daily Telegraph have got themselves into a bit of a tizz over alleged abuses our our beloved English language.

Since one correspondent wrote in to express his dismay at some linguistic outrage or other, Middle England has been falling over itself to decry the erosion of decent standards.

Among the examples to be found here, we have "gobsmacked", "train station" (instead of railway station) and "I'm good" (in reply to how are you?).

Shocking. One submission, though, struck a chord down here at Vulture Central. Take it away, Nick E:

The company for which I work has just been acquired by an American company.

Following the takeover, we have had to "align around the sales community". We "reach out" to other "communities", for example the "marketing community". The response to "How are you" is "I'm doin' good". Anything to be discussed after a meeting is "taking it offline". I'm not sure what "carving out" means, although we are all "on the same page" following the "product-set deep dives". Customers will be delighted to know that "going forward, we'll be solutionising our sweet spot".

Ah yes, it's that word "solution" again, as recently savaged by you, our beloved readers. Regarding the magnificent "product-set deep dives" and "taking it offline", both present fresh evidence that the Strategy Boutique menace still threatens western civilisation. Stay vigilant. ®

Bootnote

In response to the reader who wrote in earlier this week to complain about my use of the word "decimate" (see here), to mean "completely destroy" as opposed to the original sense of "kill one tenth" (punishment for errant Roman legions), I'd like to point out that the Spanish* word for horse (caballo) comes from the Latin "caballus" (= packhorse or mule).

I for one am not going to write to the Spanish press demanding an immediate reinstatement of the term "equus", which as any self-respecting English-speaking playwright knows, is the historically correct word.

*And the French, and the Italian, etc etc.

Boost IT visibility and business value

More from The Register

next story
Yes, but what are your plans if a DRAGON attacks?
Local UK gov outs most ridiculous FoI requests...
Cops baffled by riddle of CHICKEN who crossed ROAD
'Officers were unable to determine Chicken's intent'
Drunkards warned: If you can't walk in a straight line, don't shop online, you fool!
Put it away boys. Cover them up ladies. Your credit cards, we mean
Murder accused DIDN'T ask Siri 'how to hide my roommate'
US court hears of cached browser image - not actual request
Why your mum was WRONG about whiffy tattooed people
They're a future source of RENEWABLE ENERGY
Chomp that sausage: Brits just LOVE scoffing a Full Monty
Sales of traditional brekkie foods soar as hungry folk get their mitts greasy
Nuts to your poncey hipster coffees, I want a TESLA ELECTRO-CAFE
Examining the frothy disconnect in indie cafe culture
Ex-Apple man Sam Sung - for it is he - sticks namebadge on eBay
Stump up via tat bazaar, do a good thing for ill kids
Check your Clungene, Irish women warned
Have a quick shufti, you may not be pregnant after all
prev story

Whitepapers

Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Solving today's distributed Big Data backup challenges
Enable IT efficiency and allow a firm to access and reuse corporate information for competitive advantage, ultimately changing business outcomes.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.