Feeds

Middle England battles Strategy Boutiques

Mother tongue menaced by 'product-set deep dives'

Top 5 reasons to deploy VMware with Tegile

Readers of the Daily Telegraph have got themselves into a bit of a tizz over alleged abuses our our beloved English language.

Since one correspondent wrote in to express his dismay at some linguistic outrage or other, Middle England has been falling over itself to decry the erosion of decent standards.

Among the examples to be found here, we have "gobsmacked", "train station" (instead of railway station) and "I'm good" (in reply to how are you?).

Shocking. One submission, though, struck a chord down here at Vulture Central. Take it away, Nick E:

The company for which I work has just been acquired by an American company.

Following the takeover, we have had to "align around the sales community". We "reach out" to other "communities", for example the "marketing community". The response to "How are you" is "I'm doin' good". Anything to be discussed after a meeting is "taking it offline". I'm not sure what "carving out" means, although we are all "on the same page" following the "product-set deep dives". Customers will be delighted to know that "going forward, we'll be solutionising our sweet spot".

Ah yes, it's that word "solution" again, as recently savaged by you, our beloved readers. Regarding the magnificent "product-set deep dives" and "taking it offline", both present fresh evidence that the Strategy Boutique menace still threatens western civilisation. Stay vigilant. ®

Bootnote

In response to the reader who wrote in earlier this week to complain about my use of the word "decimate" (see here), to mean "completely destroy" as opposed to the original sense of "kill one tenth" (punishment for errant Roman legions), I'd like to point out that the Spanish* word for horse (caballo) comes from the Latin "caballus" (= packhorse or mule).

I for one am not going to write to the Spanish press demanding an immediate reinstatement of the term "equus", which as any self-respecting English-speaking playwright knows, is the historically correct word.

*And the French, and the Italian, etc etc.

Choosing a cloud hosting partner with confidence

More from The Register

next story
Holy vintage vehicles! Earliest known official Batmobile goes on sale
Riddle me this: are you prepared to pay US$180k?
'Open source just means big companies can steal your code.' O RLY?
Plus: Flame of the Week returns, for one night only!
'It is comforting to know where your data centres are.' UK.GOV does NOT
Plus: Anons are 'wannabes', KKK says, before being pwned
Hey, you, PHONE-FACE! Kickstarter in-car mobe mount will EMBED your phone into your MUG
Stick it on the steering wheel and wait for the airbag to fire
NEWSFLASH: It's time to ditch dullard Facebook chums
Everything hot in tech, courtesy of avian anchor Regina Eggbert
Criticism of Uber's journo-Data Analytics plan is an Attack on DIGITAL FREEDOM
First they came for Emil – and I'm damn well SPEAKING OUT
Bible THUMP: Good Book beats Darwin to most influential tome title
Folio Society crowns fittest of surviving volumes
U wot? Silicon Roundabout set to become Silicon U-BEND
Crap-spouting London upstarts to get permanent road closure
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?
Reducing the cost and complexity of web vulnerability management
How using vulnerability assessments to identify exploitable weaknesses and take corrective action can reduce the risk of hackers finding your site and attacking it.
Top 5 reasons to deploy VMware with Tegile
Data demand and the rise of virtualization is challenging IT teams to deliver storage performance, scalability and capacity that can keep up, while maximizing efficiency.