Feeds

Motorola revamps StarTAC for Koreans... again

A second time out for 'the timeless accessory'

  • alert
  • submit to reddit

Beginner's guide to SSL certificates

Motorola has revived its olde StarTAC brand in a bid to win the hearts and wallets of Swinging Sixties-obsessed South Korean trendies. The phone maker this week re-launched the line with the StarTAC III MS900 clamshell.

Motorola StarTAC III

The handset's specifications are fully modern, with the usual MP3 player features present and correct; three-colour lighting built into the chassis; 2in, 320 x 240 display; and even a GPS module on board. The styling's fairly de nos jours too, with some distinct RAZR cuts, but the silver and black trim does give it certain Captain Kirk quality, we suppose.

Moto thinks so. To promote the product, it's arranged what it calls a "retro style" themed programme. "Retro is the cultural movement of the 1960s, embodied by such celebrities as The Beatles and Twiggy," Motorola Korea's marketing chief chirped.

Motorola StarTAC III

"In a similar manner, Motorola’s StarTAC is being revived to become the timeless accessory in Korea.”

Apparently, the StarTAC III "combines perfectly the dignified aesthetics and functionality of the classic StarTAC with Motorola’s modern design, functions and cutting-edge technology".

Motorola StarTAC IIIMotorola StarTAC III

Of course, had the StarTAC III looked like the original StarTAC, it might have some true retro appeal...

Motorola StarTAC

Alas, all it really has of the old StarTAC about is the what Motorola calls the "distinctive StarTAC opening chime".

Mind you, this isn't the first time Motorola's revived StarTAC for the Korean market. In 2004, it released the StarTAC 2004, once again kitted out with the latest look and the most contemporary of features and, we'd guess, told to "become the timeless accessory in Korea".

Motorola StarTAC 2004

Well, until 2007...

the hardware widow

The Hardware Widow is hitched to a geek who thinks he knows more about technology than she does...

The Hardware Widow on...

Asus' lacquer'n'leather luxury laptop
Sony's blue Vaio
The OhMiBod iPod vibrator
Samsung's Blush mobile
The Vertu Constellation luxury phone
BenQ's 'mauve sensation' phone

The Hardware Widow reviews...

Asus' leather-clad laptop

Intelligent flash storage arrays

More from The Register

next story
Tim Cook: The classic iPod HAD to DIE, and this is WHY
Apple, er, couldn’t get the parts for HDD models
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
Caterham Seven 160 review: The Raspberry Pi of motoring
Back to driving's basics with a joyously legal high
Back to the ... drawing board: 'Hoverboard' will disappoint Marty McFly wannabes
Buzzing board (and some future apps) leave a lot to be desired
ICO warns UK broadcasters over filming using drones
Must comply with data protection rules, m'kay?
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
A strategic approach to identity relationship management
ForgeRock commissioned Forrester to evaluate companies’ IAM practices and requirements when it comes to customer-facing scenarios versus employee-facing ones.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
New hybrid storage solutions
Tackling data challenges through emerging hybrid storage solutions that enable optimum database performance whilst managing costs and increasingly large data stores.
Business security measures using SSL
Examines the major types of threats to information security that businesses face today and the techniques for mitigating those threats.