Feeds

Motorola revamps StarTAC for Koreans... again

A second time out for 'the timeless accessory'

  • alert
  • submit to reddit

Internet Security Threat Report 2014

Motorola has revived its olde StarTAC brand in a bid to win the hearts and wallets of Swinging Sixties-obsessed South Korean trendies. The phone maker this week re-launched the line with the StarTAC III MS900 clamshell.

Motorola StarTAC III

The handset's specifications are fully modern, with the usual MP3 player features present and correct; three-colour lighting built into the chassis; 2in, 320 x 240 display; and even a GPS module on board. The styling's fairly de nos jours too, with some distinct RAZR cuts, but the silver and black trim does give it certain Captain Kirk quality, we suppose.

Moto thinks so. To promote the product, it's arranged what it calls a "retro style" themed programme. "Retro is the cultural movement of the 1960s, embodied by such celebrities as The Beatles and Twiggy," Motorola Korea's marketing chief chirped.

Motorola StarTAC III

"In a similar manner, Motorola’s StarTAC is being revived to become the timeless accessory in Korea.”

Apparently, the StarTAC III "combines perfectly the dignified aesthetics and functionality of the classic StarTAC with Motorola’s modern design, functions and cutting-edge technology".

Motorola StarTAC IIIMotorola StarTAC III

Of course, had the StarTAC III looked like the original StarTAC, it might have some true retro appeal...

Motorola StarTAC

Alas, all it really has of the old StarTAC about is the what Motorola calls the "distinctive StarTAC opening chime".

Mind you, this isn't the first time Motorola's revived StarTAC for the Korean market. In 2004, it released the StarTAC 2004, once again kitted out with the latest look and the most contemporary of features and, we'd guess, told to "become the timeless accessory in Korea".

Motorola StarTAC 2004

Well, until 2007...

the hardware widow

The Hardware Widow is hitched to a geek who thinks he knows more about technology than she does...

The Hardware Widow on...

Asus' lacquer'n'leather luxury laptop
Sony's blue Vaio
The OhMiBod iPod vibrator
Samsung's Blush mobile
The Vertu Constellation luxury phone
BenQ's 'mauve sensation' phone

The Hardware Widow reviews...

Asus' leather-clad laptop

Remote control for virtualized desktops

More from The Register

next story
Official: European members prefer to fondle Apple iPads
Only 7 of 50 parliamentarians plump for Samsung Galaxy S
Fujitsu CTO: We'll be 3D-printing tech execs in 15 years
Fleshy techie disses network neutrality, helmet-less motorcyclists
Space Commanders rebel as Elite:Dangerous kills offline mode
Frontier cops an epic kicking in its own forums ahead of December revival
Intel's LAME DUCK mobile chips gobbled by CASH COW
Chipzilla won't have money-losing mobe unit to kick about anymore
prev story

Whitepapers

Why and how to choose the right cloud vendor
The benefits of cloud-based storage in your processes. Eliminate onsite, disk-based backup and archiving in favor of cloud-based data protection.
Getting started with customer-focused identity management
Learn why identity is a fundamental requirement to digital growth, and how without it there is no way to identify and engage customers in a meaningful way.
10 threats to successful enterprise endpoint backup
10 threats to a successful backup including issues with BYOD, slow backups and ineffective security.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
The Heartbleed Bug: how to protect your business with Symantec
What happens when the next Heartbleed (or worse) comes along, and what can you do to weather another chapter in an all-too-familiar string of debilitating attacks?