Feeds

Motorola revamps StarTAC for Koreans... again

A second time out for 'the timeless accessory'

  • alert
  • submit to reddit

Reducing security risks from open source software

Motorola has revived its olde StarTAC brand in a bid to win the hearts and wallets of Swinging Sixties-obsessed South Korean trendies. The phone maker this week re-launched the line with the StarTAC III MS900 clamshell.

Motorola StarTAC III

The handset's specifications are fully modern, with the usual MP3 player features present and correct; three-colour lighting built into the chassis; 2in, 320 x 240 display; and even a GPS module on board. The styling's fairly de nos jours too, with some distinct RAZR cuts, but the silver and black trim does give it certain Captain Kirk quality, we suppose.

Moto thinks so. To promote the product, it's arranged what it calls a "retro style" themed programme. "Retro is the cultural movement of the 1960s, embodied by such celebrities as The Beatles and Twiggy," Motorola Korea's marketing chief chirped.

Motorola StarTAC III

"In a similar manner, Motorola’s StarTAC is being revived to become the timeless accessory in Korea.”

Apparently, the StarTAC III "combines perfectly the dignified aesthetics and functionality of the classic StarTAC with Motorola’s modern design, functions and cutting-edge technology".

Motorola StarTAC IIIMotorola StarTAC III

Of course, had the StarTAC III looked like the original StarTAC, it might have some true retro appeal...

Motorola StarTAC

Alas, all it really has of the old StarTAC about is the what Motorola calls the "distinctive StarTAC opening chime".

Mind you, this isn't the first time Motorola's revived StarTAC for the Korean market. In 2004, it released the StarTAC 2004, once again kitted out with the latest look and the most contemporary of features and, we'd guess, told to "become the timeless accessory in Korea".

Motorola StarTAC 2004

Well, until 2007...

the hardware widow

The Hardware Widow is hitched to a geek who thinks he knows more about technology than she does...

The Hardware Widow on...

Asus' lacquer'n'leather luxury laptop
Sony's blue Vaio
The OhMiBod iPod vibrator
Samsung's Blush mobile
The Vertu Constellation luxury phone
BenQ's 'mauve sensation' phone

The Hardware Widow reviews...

Asus' leather-clad laptop

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Child diagnosed as allergic to iPad
Apple's fondleslab is the tablet dermatitis sufferers won't want to take
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
For Lenovo US, 8-inch Windows tablets are DEAD – long live 8-inch Windows tablets
Reports it's killing off smaller slabs are greatly exaggerated
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Seventh-gen SPARC silicon will accelerate Oracle databases
Uncle Larry's mutually-optimised stack to become clearer in August
Report: American tech firms charge Britons a thumping nationality tax
Without representation, too. Time for a Boston (Lincs) Macbook Party?
prev story

Whitepapers

Reducing security risks from open source software
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Consolidation: The Foundation for IT Business Transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.
Application security programs and practises
Follow a few strategies and your organization can gain the full benefits of open source and the cloud without compromising the security of your applications.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.