Feeds

AMD blasts 'devious' Intel

Tired of being pushed around

3 Big data security analytics techniques

AMD today attempted to rescue some initiative in its battle with Intel with pot shots aimed its rival's server, desktop, and even developing world strategies.

At the San Francisco launch of the Vista-pushing 690G, AMD's first chipset since the integration of ATI, regaining momentum lost across the board by Intel unleashing its Core architecture last year was the aim of the game.

AMD almost pleaded with reporters not to swallow Intel's "dishonesty" with a set of stats claiming a discrepancy between the perception of Intel's performance advantage, and the reality. Score one for the Intel marketing department.

Disputing its larger rival's benchmarks, marketing honcho and company number three Henri Richard said: "It pains me when I see devious competitive moves published as fact."

AMD's marketing machine is already gearing up for its next generation quad core server product 'Barcelona', due in Q3 2007. Richard led the charge today, saying: "Barcelona is more of a killer product than Opteron was when it launched."

Computing products group executive vice president Mario Rivas chipped in, saying: "Our architecture is superior. It's not good enough to have your cores, they need to be able to communicate and access memory."

He repeated AMD data claiming Barcelona will beat Intel's quad-core Xeons by 42 per cent on floating-point operations. AMD didn't show integer operation comparisons, but under questioning Richard said the performance difference over Intel would be "very significant, clearly in the double digits."

AMD moved to squash mumbles of manufacturing problems with the R600 GPU, which has been delayed "a few weeks". It wheeled out a teraflop-capable desktop working off GPU-enabled "stream computing". Researchers at Stanford were already writing supercomputing applications for the beast, which has two R600s on board.

"R600 is doing very well and there's a reason we're going to launch it when we're going to launch it... I'll take the blame", Richard said.

Launching Direct X 10 chipsets piecemeal was not welcome among AMD's OEMs, and would not give the best economic value for the firm, despite the clamour for new kit from hardcore gamers and computing enthusiasts, he added.

The benefits of the ATI swallow filtering down the product range will pile pressure on Intel, he claimed. "We are the one with the balanced story. There's a leadership position in terms of what we've done with the ATI merger."

Away from the core businesses, AMD didn't miss the opportunuity to criticise Intel. The Eduwise effort "doesn't comprehend the whole problem" of sending IT to the developing world. One Laptop Per Child puts children and access at the centre of the changes needed, not teachers and software.

The AMD marketing chief praised the new Microsoft Office suite, but said the value of teaching kids in Uganda to use Powerpoint would prove limited.

"We're not trying to market to that environment, we're trying to change it," Richard said. He added that an offer made at the World Economic Forum in Davos to make AMD engineers available to collaborate on software for developing markets was bounced by Intel execs.

Richard summed up the scrappy briefing: "I'm tired of being pushed around by a competitor." ®

SANS - Survey on application security programs

More from The Register

next story
Samsung Galaxy S5 fingerprint scanner hacked in just 4 DAYS
Sammy's newbie cooked slower than iPhone, also costs more to build
US mobile firms cave on kill switch, agree to install anti-theft code
Slow and kludgy rollout will protect corporate profits
Leaked pics show EMBIGGENED iPhone 6 screen
Fat-fingered fanbois rejoice over Chinternet snaps
Microsoft lobs pre-release Windows Phone 8.1 at devs who dare
App makers can load it before anyone else, but if they do they're stuck with it
Oh no, Joe: WinPhone users already griping over 8.1 mega-update
Hang on. Which bit of Developer Preview don't you understand?
Report: Apple seeking to raise iPhone 6 price by a HUNDRED BUCKS
'Well, that 5c experiment didn't go so well – let's try the other direction'
Feast your PUNY eyes on highest resolution phone display EVER
Too much pixel dust for your strained eyeballs to handle
Rounded corners? Pah! Amazon's '3D phone has eye-tracking tech'
Now THAT'S what we call a proper new feature
Hearthstone: Heroes of Warcraft – A jolly little war for lunchtime
Free-to-play WoW turn-based game when you have 20 minutes to kill
Zucker punched: Google gobbles Facebook-wooed Titan Aerospace
Up, up and away in my beautiful balloon flying broadband-bot
prev story

Whitepapers

Top three mobile application threats
Learn about three of the top mobile application security threats facing businesses today and recommendations on how to mitigate the risk.
Combat fraud and increase customer satisfaction
Based on their experience using HP ArcSight Enterprise Security Manager for IT security operations, Finansbank moved to HP ArcSight ESM for fraud management.
The benefits of software based PBX
Why you should break free from your proprietary PBX and how to leverage your existing server hardware.
Five 3D headsets to be won!
We were so impressed by the Durovis Dive headset we’ve asked the company to give some away to Reg readers.
SANS - Survey on application security programs
In this whitepaper learn about the state of application security programs and practices of 488 surveyed respondents, and discover how mature and effective these programs are.