Feeds

Mitac to buy Navman handheld business

Where does that leave Mio?

Internet Security Threat Report 2014

Mio parent Mitac has apparently acquired rival handheld GPS gadget maker Navman, but the deal will not necessarily boost the company's own GPS division.

The sale, announced last week but yet to be completed, will see Navman parent Brunswick rid itself of the Navman-branded handheld and in-car devices operation. Brunswick has already found a buyer for its Navman boat-mounted GPS business, but is still seeking a buyer for the Navman commercial road vehicle management division.

Brunswick, which owns a range of boats, bowling and billiards companies, acquired 70 per cent of Navman in 2003, picking up the remaining 30 per cent the following year.

The terms underpinning the Mitac acquisition were not disclosed, but the company does get its hands on the Navman brand. For now, the company said it plans to run Mio and Navman operations separately, though from next year both will use Mitac as their hardware manufacturer.

In Europe, for example, Mio has ten per cent of the GPS market, Navman eight per cent, giving Mitac a combined share of 18 per cent, putting it effectively in second place behind TomTom and ahead of Garmin. Mio and Navman both have strong brands, and ditching either risks losing overall marketshare.

Better, then, to push Mio as the mainstream brand, Navman as the more up-market operation and use both to feed revenue to the parent company by way of their hardware purchasing programmes.

Intelligent flash storage arrays

More from The Register

next story
Chipmaker FTDI bricking counterfeit kit
USB-serial imitators whacked by driver update
Xperia Z3: Crikey, Sony – ANOTHER flagship phondleslab?
The Fourth Amendment... and it IS better
DOUBLE BONK: Testy fanbois catch Apple Pay picking pockets
Users wail as tapcash transactions are duplicated
Microsoft to enter the STRUGGLE of the HUMAN WRIST
It's not just a thumb war, it's total digit war
Google Glassholes are UNDATEABLE – HP exec
You need an emotional connection, says touchy-feely MD... We can do that
prev story

Whitepapers

Choosing cloud Backup services
Demystify how you can address your data protection needs in your small- to medium-sized business and select the best online backup service to meet your needs.
Forging a new future with identity relationship management
Learn about ForgeRock's next generation IRM platform and how it is designed to empower CEOS's and enterprises to engage with consumers.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.
Reg Reader Research: SaaS based Email and Office Productivity Tools
Read this Reg reader report which provides advice and guidance for SMBs towards the use of SaaS based email and Office productivity tools.
Storage capacity and performance optimization at Mizuno USA
Mizuno USA turn to Tegile storage technology to solve both their SAN and backup issues.