Feeds

iPhone ad appears at Academy Awards

I'd like to thank my producer... and my director... and... and...

The essential guide to IT transformation

A video showing the first ever TV advert for the Apple's iPhone has popped up on YouTube. Simple, but quite stylish, the advert shows a number of actors – 28 in total, old and recent – from a multitude of different films just saying... "hello". It finishes with an image of the handset and the text "Coming in June".

The 30-second slot during the planet's most extravagant awards show cost Apple $1.7 million - granted apparently it was shown a number of times, but then for that much green you'd expect to get some value for your money...

You can also watch the ad on Apple's website, which offers a number of download options, including HD.

Gartner critical capabilities for enterprise endpoint backup

Whitepapers

Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Endpoint data privacy in the cloud is easier than you think
Innovations in encryption and storage resolve issues of data privacy and key requirements for companies to look for in a solution.
Scale data protection with your virtual environment
To scale at the rate of virtualization growth, data protection solutions need to adopt new capabilities and simplify current features.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.
High Performance for All
While HPC is not new, it has traditionally been seen as a specialist area – is it now geared up to meet more mainstream requirements?