Feeds

iPhone ad appears at Academy Awards

I'd like to thank my producer... and my director... and... and...

The Power of One Brief: Top reasons to choose HP BladeSystem

A video showing the first ever TV advert for the Apple's iPhone has popped up on YouTube. Simple, but quite stylish, the advert shows a number of actors – 28 in total, old and recent – from a multitude of different films just saying... "hello". It finishes with an image of the handset and the text "Coming in June".

The 30-second slot during the planet's most extravagant awards show cost Apple $1.7 million - granted apparently it was shown a number of times, but then for that much green you'd expect to get some value for your money...

You can also watch the ad on Apple's website, which offers a number of download options, including HD.

Application security programs and practises

More from The Register

next story
iPad? More like iFAD: We reveal why Apple fell into IBM's arms
But never fear fanbois, you're still lapping up iPhones, Macs
Cheer up, Nokia fans. It can start making mobes again in 18 months
The real winner of the Nokia sale is *drumroll* ... Nokia
Bose says today is F*** With Dre Day: Beats sued in patent battle
Music gear giant seeks some of that sweet, sweet Apple pie
Apple orders huge MOUNTAIN of 80 MILLION 'Air' iPhone 6s
Bigger, harder trouser bulges foretold for fanbois
Microsoft confirms secret Surface will never see the light of day
Microsoft's form 8-K records decision 'not to ship a new form factor'
prev story

Whitepapers

Designing a Defense for Mobile Applications
Learn about the various considerations for defending mobile applications - from the application architecture itself to the myriad testing technologies.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Top 8 considerations to enable and simplify mobility
In this whitepaper learn how to successfully add mobile capabilities simply and cost effectively.
Seven Steps to Software Security
Seven practical steps you can begin to take today to secure your applications and prevent the damages a successful cyber-attack can cause.
Boost IT visibility and business value
How building a great service catalog relieves pressure points and demonstrates the value of IT service management.