Feeds

Yak shaving wows crowd at FOWA 2007

Real web development tools unearthed among hype

  • alert
  • submit to reddit

The Power of One Brief: Top reasons to choose HP BladeSystem

In a similar vein, Amazon CTO Werner Vogels walked through the growing number of Amazon developer properties, from S3 and EC2 to the Mechanical Turk. Demonstrating services like Gigavox's web-based podcasting tools, he posed the question: what if developers only had to compete with ideas, rather than with resources? As a rationale for a growing portfolio of SaaS tools, it's a philosophy that makes sense for Amazon. However, a question still remains for the rest of us – what will the cost of exit be?

Adobe's Mark Anders built a simple Flex application on stage, using the Flickr API to build a simple photo search tool, before introducing Apollo, the upcoming browserless Flash host. Two demos showed off its features, the standard Web 2.0 map mashup, and an Apollo-hosted UI for eBay. Anders also described the changes in Flash Player 9, and its new JIT compiler – and its open future as Mozilla's Tamarin.

Microsoft's Chris Wilson apologised for Internet Explorer 6 one more time for luck, and talked about the features in IE 7. With an audience of designers and developers, perhaps more could have been said about the rest of Microsoft's web technologies – though that may have stolen the thunder from Microsoft's own upcoming Web 2.0 conference, Mix 07.

Talks were generally light on technical detail, and most of the interesting demonstrations were on Microsoft's and Adobe's stands. Both were showing off their newest web technologies, Adobe with its Apollo Flash platform and Microsoft with its cross platform WPF/e running on a Macintosh – as well as giving away copies of its Expression web design tool.

Google gave away sweets, and Spinvox plied the world with tiny flashing lights. Sadly, the conference's Wi-Fi failed to materialise, and a single BT Openzone hotspot struggled to cope, though at least there was plenty of power for the myriad laptops in use.

The future of web applications is more than social media and Web 2.0. FOWA may have left you thinking that they were enough, but once you deflated the hype balloon and dodged the rush for VC funding, there was plenty of meat on the bones.

Mixed metaphors aside, FOWA 2007 was a useful event, with plenty of networking opportunities, and a set of speakers that managed to do more than deliver a marketing message. In this day and age that has to count as a win. ®

Securing Web Applications Made Simple and Scalable

More from The Register

next story
Whoah! How many Google Play apps want to read your texts?
Google's app permissions far too lax – security firm survey
Chrome browser has been DRAINING PC batteries for YEARS
Google is only now fixing ancient, energy-sapping bug
Do YOU work at Microsoft? Um. Are you SURE about that?
Nokia and marketing types first to get the bullet, says report
Microsoft takes on Chromebook with low-cost Windows laptops
Redmond's chief salesman: We're taking 'hard' decisions
EU dons gloves, pokes Google's deals with Android mobe makers
El Reg cops a squint at investigatory letters
Big Blue Apple: IBM to sell iPads, iPhones to enterprises
iOS/2 gear loaded with apps for big biz ... uh oh BlackBerry
OpenWRT gets native IPv6 slurping in major refresh
Also faster init and a new packages system
Google shows off new Chrome OS look
Athena springs full-grown from Chromium project's head
prev story

Whitepapers

Top three mobile application threats
Prevent sensitive data leakage over insecure channels or stolen mobile devices.
The Essential Guide to IT Transformation
ServiceNow discusses three IT transformations that can help CIO's automate IT services to transform IT and the enterprise.
Mobile application security vulnerability report
The alarming realities regarding the sheer number of applications vulnerable to attack, and the most common and easily addressable vulnerability errors.
How modern custom applications can spur business growth
Learn how to create, deploy and manage custom applications without consuming or expanding the need for scarce, expensive IT resources.
Consolidation: the foundation for IT and business transformation
In this whitepaper learn how effective consolidation of IT and business resources can enable multiple, meaningful business benefits.