Feeds

Sprint Nextel more reliable than Cingular, Shock!

Call-dropping like flies

Providing a secure and efficient Helpdesk

Cingular has again been forced to defend claims made in a big money advertising campaign about the reliability of its network.

The wireless operator, now rebranding as AT&T, launched the high-profile billboard, TV and print campaign last year. TV ads are still running now in which a series of hilarious binds are caused by calls being cut off (example here). Despite a variety of more prescient coverage problems faced by US cellphone users, the ads make capital from trumpeting that Cingular "drops" the fewest calls.

Not so, according to Houston-based wireless services provider MindWireless, which claims independence from any operator. According to the trade newspaper RH Wireless News, MindWireless found that Cingular dropped more calls than Sprint Nextel between January 1 and June 30 last year.

MindWireless notched up a dropped call every time two calls were placed to the same number consecutively and within two minutes. Managing director David Wise said: "Because we manage over 130,000 wireless lines for our clients, with access to detailed call data, we have a very accurate view into actual calling patterns - and the results surprised us."

The difference was marginal: Sprint shaded the win with 5.4 per cent dropped, against Cingular's 5.7 per cent.

Sean Hughes, Sprint's director of communications, said: "We've known we're leading for some time." He added that the study had generated some excitement inside the firm.

This is hardly surprising, as Sprint has already locked antlers with Cingular over dropped calls. Last April it complained to the National Advertising Division of the Better Business Bureau about its rival's claims. Cingular hit back the following month with a lawsuit.

Cingular reacted tersely today to the new data. Chief spokesman Mark Siegel told The Register: "We stand by our advertised claims and the rigorous research behind them."

He declined to provide further details of the basis of Cingular's claims, but last year, the company told the Boston Globe that a San Francisco firm, Telephia, had supplied the numbers. Telephia got shy and refused to speak to media, saying Cingular shouldn't even have revealed its involvement.

Last month, a Cingular customer in California, Jonathan C. Kaltwasser, filed a class action lawsuit, claiming he had been duped into selecting the network by the campaign. More details here

Choosing a cloud hosting partner with confidence

More from The Register

next story
Brit telcos warn Scots that voting Yes could lead to HEFTY bills
BT and Co: Independence vote likely to mean 'increased costs'
Phones 4u slips into administration after EE cuts ties with Brit mobe retailer
More than 5,500 jobs could be axed if rescue mission fails
New 'Cosmos' browser surfs the net by TXT alone
No data plan? No WiFi? No worries ... except sluggish download speed
Radio hams can encrypt, in emergencies, says Ofcom
Consultation promises new spectrum and hints at relaxed licence conditions
Turnbull: NBN won't turn your town into Silicon Valley
'People have been brainwashed to believe that their world will be changed forever if they get FTTP'
Blockbuster book lays out the first 20 years of the Smartphone Wars
Symbian's David Wood bares all. Not for the faint hearted
Bonking with Apple has POUNDED mobe operators' wallets
... into submission. Weve squeals, ditches payment plans
prev story

Whitepapers

Providing a secure and efficient Helpdesk
A single remote control platform for user support is be key to providing an efficient helpdesk. Retain full control over the way in which screen and keystroke data is transmitted.
WIN a very cool portable ZX Spectrum
Win a one-off portable Spectrum built by legendary hardware hacker Ben Heck
Saudi Petroleum chooses Tegile storage solution
A storage solution that addresses company growth and performance for business-critical applications of caseware archive and search along with other key operational systems.
Protecting users from Firesheep and other Sidejacking attacks with SSL
Discussing the vulnerabilities inherent in Wi-Fi networks, and how using TLS/SSL for your entire site will assure security.
Security for virtualized datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.