The Register® — Biting the hand that feeds IT

Feeds

Airline revamps 'unlucky' logo

13 dots spook superstitious fliers

Ensure Ease of Recovery with Asigra’s Agentless Software

LogoWatch Brussels Airlines recently found itself in some unexpected turbluence when superstitious passengers complained about its spiffing logo.

The new Brussels Airlines logoThe airline's stylised 'b' ruffled a few feathers since it comprised 13 dots.

The company said it was "taken aback by the strength of feeling", the BBC reports. Spokesman Geert Sciot admitted: "They [passengers] said they were not pleased with an aircraft with a logo with 13 balls because they think it brings them bad luck. We are never surprised by reactions - but that it was that bad? It really took us aback."

Accordingly, Brussels Airlines has now added a fourteenth dot to its b, as you can see. Expect favourable flying weather for the foreseeable future. ®

Regcast training : Hyper-V 3.0, VM high availability and disaster recovery

Latest Comments

Just goes to show...

Earth: Mostly harmless. No intelligent life.

0
0

They should have known better...

If these guys had actually -flow- commercially at any stage in their lives, they would have noticed at least the following:

- You cannot get a seat on row 13 on any airline.

- There is no number 13 finger or gate at (almost) any airport.

- Some airlines have cheaper flights on marked dates, such as Friday 13ths.

Alas...they have learned the lesson!

0
0

13 balls, eh?

Better for the logo to have 'em than the pilots.

0
0

More from The Register

Reg hack prepares to live off wondergloop Soylent
Our man puts eating people powder Food 2.0 to the test
Oracle's Ellison outlines plans for Hawaiian Electriclarryland
Solar-sourced eau d'Oracle the key to island revival
 breaking news
Who's to be the next Dr Who? Sherlock beats Maurice - says you
Cumberbatch EXTERMINATES Ayoade, Atkinson, Pegg - and Tilda Swinton
Chewbacca held up by TSA stormtroopers for having light sabre
'Mrauuun' 'Right, Chewie, giant man do need giant cane'
 breaking news
I told you I'd be back: Arnie set for another career revival
Don't worry voters, Schwarzenegger's talking about Terminator 5
Waving an Eye-of-Sauron pulsating mock cock? STOP IMMEDIATELY
Mains-powered sex aid recalled ... Ultimate O turns into ultimate OH NO
ROBOT COW teaches Saudi kids where milk comes from
Udderly ridiculous bovine intervention is beyond the pail
At #guardiancoffee, we can now TASTE THE FUTURE through a PRISM!
I have measured out my life in espresso spoons
Soylent days and soylent nights
Food 2.0 fails the post-pub nosh test
Google erases G8 venue from Earth: Microsoft doesn't
Cameron and chums to hold confab in empty field, apparently