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MySpace for sports shoots out of the starter's block

Dot-com start-up launches like it's 1999

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Isporty.com is a MySpace for sports fans where you can set up a page for your team or sports club, or a personal page showing your sporting interests - whether it's football, fishing or darts.

Speaking at the launch party last night, website founder Chris Ward said: "So much sports stuff is caught on digital camera or mobile phones these days that there is a need for a place like this to put it. We've got some serious backers like Terry Venables and NewMediaSpark so we hope it will be a success."

Ward used to do PR for FriendsReunited and has started and sold two previous companies. After selling the last firm he concentrated on long distance bicycle races and running marathons.

The Reg met someone at the party last night who was impressed when sweat-free Ward arrived at a meeting in Brighton having cycled from Kingston.

The site offers pages for clubs or individuals to post photos, videos and text. It pushes all those Web 2.0 buttons of social networking, user generated content, and use of video - there's a video show rounding up some of the best content on the site.

Check out the site here. ®

Build a business case: developing custom apps

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