Feeds

Ringtones will always be bigger than mobile smut

'Dirty little secret' retains niche appeal

The essential guide to IT transformation

3GSM Ringtones and music will always take a bigger slice of the mobile content market than games or erotica, according to an adult content aggregator.

Blake Fayling of Brick House Mobile said the introduction of age verification systems had made it easier to sell what the industry calls "erotica" or adult content - and you'd call mobile porn - in Europe.

"A year ago we were only selling adult content in The Netherlands. Age verification has made the market more viable across Europe, although operator attitudes continue to differ. US wireless operators remain conservative," he explained.

Fayling said studies have shown that the most common users of mobile smut are 18 to 40-year-olds. Clips are often downloaded on the commute from work or in the bathroom at home or "anywhere where users have a free couple of minutes". Peak download times often come around midnight, often coinciding with times punters are watching major sports events.

The advent of higher speed mobile data services has stimulated the mobile smut market. Prices start at around €2 for a screen saver and €3 for a 30 second clip to €12 for a day's access to hardcore content.

Higher definition content is readily available on the net but mobile smut can have its advantages, according to Brick House. "Downloading adult content onto mobiles allows users to keep things as a dirty little secret," Fayling said.

Girls, games and gambling were often cited as the great driver for 3G but Fayling said that adult content remains a niche market. "Ringtones and mobile music are the big revenue earners. After that its games with other forms of mobile content - including erotica - way back," Fayling said. ®

The essential guide to IT transformation

More from The Register

next story
6 Obvious Reasons Why Facebook Will Ban This Article (Thank God)
Clampdown on clickbait ... and El Reg is OK with this
So, Apple won't sell cheap kit? Prepare the iOS garden wall WRECKING BALL
It can throw the low cost race if it looks to the cloud
Time Warner Cable customers SQUEAL as US network goes offline
A rude awakening: North Americans greeted with outage drama
Shoot-em-up: Sony Online Entertainment hit by 'large scale DDoS attack'
Games disrupted as firm struggles to control network
BT customers face broadband and landline price hikes
Poor punters won't be affected, telecoms giant claims
Netflix swallows yet another bitter pill, inks peering deal with TWC
Net neutrality crusader once again pays up for priority access
prev story

Whitepapers

Top 10 endpoint backup mistakes
Avoid the ten endpoint backup mistakes to ensure that your critical corporate data is protected and end user productivity is improved.
Implementing global e-invoicing with guaranteed legal certainty
Explaining the role local tax compliance plays in successful supply chain management and e-business and how leading global brands are addressing this.
Backing up distributed data
Eliminating the redundant use of bandwidth and storage capacity and application consolidation in the modern data center.
The essential guide to IT transformation
ServiceNow discusses three IT transformations that can help CIOs automate IT services to transform IT and the enterprise
Next gen security for virtualised datacentres
Legacy security solutions are inefficient due to the architectural differences between physical and virtual environments.