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BT signs up HBO, Universal for VoD

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Home Box Office, maker of The Sopranos, Six Feet Under, Entourage and Curb Your Enthusiasm, is to supply content to BT Vision, the video on demand service from BT, along with Universal, which will provide access to their library of music videos.

The content will be available from May by subscription, or per episode. IN due course each series will be available in its entirety.

Individual episodes will cost between 79 pence and ₤1.50, with subscriptions depending on the bundle.

The Universal deal includes its entire catalogue of music videos, along with music-related documentaries and live concerts. Some documentaries will be as cheap as 29p, with a decent concert costing up to ₤2.99.

This, the latest in a string of deals signed by BT, is notable only for the inclusion of the HBO brand. Nothing is exclusive, so expect HBO content to turn up elsewhere.

But it's certainly a good selling point for BT when it can offer an entire series of The Sopranos or Six Feet Under, on demand. ®

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