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Fashion world gets cyber catwalk

Social networking makeover

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Fashionistas will be waking up and logging on this morning before heading off to the oh-so-skinny-size-zero-who-looks-the-most-ridiculous-this-season-face-off that is London Fashion Week, as they now have IQONS, their very own social networking website to play with.

According to the official blurb on the website, "IQONS offers a mechanism for its members to 'connect to the highest echelons of fashion'. Influential, highly respected people from the fashion industry, which we refer to as Iqons, will review and comment on the work showcased by members of the site."

The site, which launched yesterday at London Fashion Week with support from the likes of Vivienne Westwood and John Galliano, hopes to offer its users a MySpace equivalent for the fashion world.

Aspiring wannabes hoping to get their first break in the highly-competitive world of fashion will be able to showcase their trendy talent in cyberspace.

Website co-founder Rafael Jimenez told reporters: "The fashion world was sometimes a hostile and competitive environment so this is a tool to help young designers get involved.

"If you are talented someone will spot you and you will get through," he added.

The website currently has more than 4,500 users signed up, most of whom are waiting to be plucked from obscurity.

So models, designers, buyers, and all those other trendy types who work in the fashion biz have finally woken up and smelt the skinny latte (with soya milk, of course). Now they'll get out of bed to log on and network. After all, lingering around catwalks all day can be terribly tiring, darling. ®

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